What to do when you run out of ink…in the middle of the day?! Such is the quandary faced by a vampire couple in “Midday,” part of HP’s new “They Print at Night” campaign, directed by It’s Always Sunny in Philadelphia’s Rob McElhenney, produced by Raucous, created via Goodby Silverstein & Partners, and cut by Graham Turner, who joined Union Editorial as Editor/Partner in May.
Rather than risk life and fang venturing into the daylight, the couple – played by Beth Dover (Orange Is the New Black) and Tom Musgraves (Fargo) – should simply use HP Instant Ink, the subscription service that ensures they’ll never run out of ink again. Watch below:
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“I’m happy to have been a part of this great team. The scripts were witty and fun to begin with, and Rob dialed in the performances to find that sweet spot in the chemistry,” said Turner, who previously collaborated with McElhenney on World of Warcraft “Sound of the Horn” (via 72 & Sunny). “The only struggle was the one faced by our vampires and their eternal frustration with low printer ink,” he mused.
In addition to “Midday,” the campaign includes two additional :30s (“Label,” “Abstract”) and two :15s (“Night Class,” “Decades”).
CREDITS:
CLIENT: HP
AGENCY: Goodby Silverstein & Partners
- Rich Silverstein, co-chairman
- Laura Petruccelli, executive creative director
- Andrew Bancroft, creative director
- Roseanne Overston, art director
- Kayla Lott, copywriter
- Leila Gage, director of broadcast production
- Tess Kenner, executive producer
- Melissa Nagy, sr. producer
PRODUCTION COMPANY: Raucous
- Rob McElhenney, director
- Steve Wi, Phyllis Koenig, owners/exec producers
- Gonul Aldogan, head of production
- Leanne Amos, producer
- Mike Berlucci, DP
EDIT: Union Editorial
- Graham Turner, editor
- Connie Chuang, Roman Petrov assistant editors
- Michael Raimondi, president/managing partner
- Joe Ross, exec producer
VFX/Finish: KEVIN
- Tim Davies, ECD, partner
- Robert Murdock, lead Flame/VFX supervisor
- Sue Troyan, sr. exec producer/partner
- Jami Schakel, sr. VFX producer
TELECINE: Company 3
- Tom Poole, colorist
- Alexandra Lubrano, color producer
MUSC: Shortcake Music
- Katie Day, creative director
- Kyle VandeKerkhoff, producer/mixer
- Dmitriy Bolotnyy, composer
SOUND DESIGN/AUDIO POST: Lime Studios
- Adam Primack, sound designer/mixer
- Susie Boyajan, exec producer
