Uber Eats is taking its long-running “Get Almost, Almost Anything” platform to a new level of playful absurdity, unveiling a fresh round of cinematic stories that treat everyday items a little too literally.
Created with Special US, the latest evolution of the campaign keeps the humor that has defined the platform, but pushes the construct into more elaborate, imaginative territory. Across 10 new films directed by Nick Ball of MJZ, ordinary products from Uber Eats’ massive food and retail selection become inspiration for over-the-top reinterpretations, only to snap back to the real item waiting on the Uber Eats app.
Georgie Jeffreys, Head of Marketing, North America, says, “The magic of Get Almost, Almost Anything is the endless room it gives us to play,” said Georgie Jeffreys, Head of Marketing at Uber, North America. “By taking everyday items from our selection and reimagining them in unexpected ways, we’re able to entertain people with humor while highlighting just how wide and wonderful the Uber Eats marketplace has become.”
In “Mild Salsa,” a painfully sluggish dance class sets up the joke (Mild Salsa? No.) before cutting to the actual mild tomato salsa – seamlessly delivered by Uber Eats (Mild Salsa, Yes.). Other spots follow the same comedic rhythm: a pirate twerking for “Pirate’s Booty,” euphoric farmers celebrating “Jolly Ranchers,” and a sweeping, fruit-costumed love story for “Passion Fruit.” Watch below:
Dave Horton, Special US CCO & Partner notes, “We loved the idea of turning Uber Eats incredible selection into a game for consumers to play along with. After you’ve seen one or two of these, people can’t help but try to guess what product we’re taking far too literally.”
The films once again underscore Uber Eats’ commitment to telling quick, funny, memorable stories that keep the brand and its almost endless selection top of mind.
The new work rolls out across TV, online video, and social through the end of the year and into early 2026, marking a bold new chapter for the platform.
Colin Costello is the West Coast Editor of Reel 360 News. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
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