Tribeca Enterprises has announced the formation of the first-ever Tribeca X Advisory Council, bringing together a cross-industry group of leaders from entertainment, marketing, and business to help guide the next chapter of Tribeca X, the organization’s platform dedicated to celebrating brand-supported storytelling with cultural impact.
The new Advisory Council will serve as a strategic sounding board as Tribeca X continues to grow beyond its flagship presence at the annual Tribeca Festival and into a year-round initiative. The goal is to deepen collaboration between filmmakers, artists, and brands, creating an ecosystem where creativity and commerce intersect with intention.
The inaugural council includes Craig Brommers, CMO of American Eagle; Rebecca Covington, senior director of creative production at DICK’S Sporting Goods; Jo Cronk, co-CEO of Whalar; filmmaker David Fortune; creator Nicolas Heller, also known as New York Nico; Julian Jacobs, head of UTA New York and co-head of entertainment marketing at UTA; Lara Krug, CMO of the Kansas City Chiefs; Suzanne Lindbergh, global head of social media and influencer at Intuit; Haider Rafique, global managing partner and CMO at OKX; God-is Rivera, chief strategy officer at Burrell Communications; Matthew Scheckner, founder of Windsor Park Entertainment; and Ariana Stolarz, global chief strategy officer at Accenture Song.
“The Advisory Council represents the creative and business vision that defines Tribeca X – a space where artists and brands can come together to tell stories that resonate and move culture forward,” said Christopher Brady, president and global chief commercial officer of Tribeca Enterprises. “As the boundaries between entertainment and marketing continue to blur, Tribeca X is building the bridge between them.”
Tribeca also offered an early preview of the 2026 Tribeca X Awards Jury, which will include Daniel Cherry III, CMO of Dickies; Juliana Cobb, chief creative officer of 72andSunny New York; and Emmy-winning writer, producer, and Hillman Grad founder Lena Waithe. Additional jurors will be announced ahead of the 2026 Tribeca Festival, set to take place in June.
The Tribeca X Awards honor excellence in brand-supported storytelling across film, series, podcasts, creator-driven content, and commercials. Submissions for the 2026 awards are now open, with an extended deadline of February 24.
“Tribeca X has always been about narrative excellence – stories that connect with people on a human level, regardless of where they come from or how they’re funded,” Brady added. “With the Advisory Council and expanded year-round programming, Tribeca X is deepening its commitment to artists and brands as true partners in producing stories that move culture forward.”
Since launching in 2016, Tribeca X has evolved into a key industry forum where creativity and commerce meet with purpose. Each year during the Tribeca Festival, the program brings together more than 1,000 leaders across marketing and entertainment for screenings, conversations, and networking. Now operating year-round, Tribeca X is expanding its presence across major cultural moments and global markets.
Recent activations include a Los Angeles brunch ahead of the 77th Emmy Awards, spotlighting the future of brand-supported storytelling, and a debut reception at the 50th Toronto International Film Festival. Looking ahead, Tribeca X is set to partner with the London Book Fair this spring, alongside Ingram Content Group and MediaScout, to further explore the future of IP discovery and cross-industry collaboration.
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