School recitals are a very authentic reality, especially around the holiday season, where the kids (and their shoes) look great up on stage…but maybe don’t sound so remarkable. However, fun fashion and cute kids always make up for slightly off-key holiday classics, especially in the new Famous Footwear holiday spot.
In partnership with Nashville-based creative agency THE MAYOR, the brand has unveiled its latest campaign, Unwrap Famous, spotlighting the joy, nostalgia, and humor of holiday traditions—complete with ultra-giftable shoes as the centerpiece.
The campaign centers on a scene familiar to many: a school holiday recital. While the kids may not hit every note in their performance, their confidence, charm, and impeccable footwear shine bright. The spot perfectly captures the magic of holiday moments where style—and heart—trump perfection. Watch below:
“This campaign is about celebrating the authentic moments that make the holidays so special, with shoes that look just as good on stage as they do under the tree,” said a representative for Famous Footwear.
The campaign, which includes :15- and :30-second spots running across TV, online video, and radio, marks THE MAYOR’s second seasonal collaboration with Famous Footwear. Since winning the business in Spring 2024, the agency has delivered campaigns that resonate with audiences while driving results for the brand.
Unwrap Famous builds on this momentum by focusing on stylish, giftable shoes that will make anyone feel special this holiday season.
As Famous Footwear reminds us, it’s not just about what’s under the tree, but the confidence and style we carry with us during the holidays and beyond. With Unwrap Famous, the brand continues to connect with consumers in heartfelt and memorable ways.
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