The Garage is expanding its reach across the Midwest through a new partnership with The Cre8tors, the creative talent management and production consulting company led by Dani Jackson Smith and Jenny Lumpkin.
Under the deal, The Cre8tors will represent The Garage for Midwest opportunities and brand partnership initiatives, bringing the New York-based studio’s capabilities to a wider range of agencies and marketers.
“The Cre8tors’ dedication to diversity, creative excellence, and cultural fluency makes them an ideal partner as we continue to expand The Garage’s vision,” said The Garage founder Steve Giralt. “We’ve built a team grounded in production innovation with equal parts technology and storytelling. This collaboration will help us bring that sensibility to even more brands and creators.”
The Garage has become a sought-after production hub for food, beverage, and CPG brands, including Arby’s, Pepsi, Burger King, Godiva, and Starbucks. The studio combines artistry and technology in a single creative playground, blending motion-control robotics, Unreal virtual production LED walls, and a diverse roster of directors and makers. Curiosity and collaboration drive the studio’s culture as they reimagine storytelling and push the possibilities of modern branded content.
“Working with Jenny Lumpkin and Dani Jackson Smith has always been a spark of fresh thinking,” said The Garage Managing Director Robert Mulligan. “They are two extraordinary creative leaders who challenge the status quo. Partnering with The Cre8tors is a chance to build new lanes in a constantly shifting advertising landscape.”
Senior Executive Producer Blake Rice added, “This partnership reinforces our shared commitment to trust, loyalty, and long-term growth. By joining forces, we can turn challenges into real opportunities and develop the next generation of breakthrough ideas.”
The Cre8tors represent and collaborate with production companies, directors, artists, and technologists working across advertising, entertainment, and culture. The company focuses on elevating diverse voices, strengthening creative excellence, and connecting visionary work with the audiences and partners who need it.
“The Garage is built on both artistry and purpose,” noted Dani Jackson Smith. “Their work is bold and cinematic, and the talent behind it speaks for itself. Their creative vision aligns naturally with ours and we are thrilled to bring them onto our roster.”
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