For the first time since last year’s Super Bowl, Ben Affleck is stepping back into his now-iconic DunKings tracksuit—but this time, he’s not going it alone. As Dunkin’ gears up for the Big Game and making its return to the GRAMMYs, the beloved coffee brand is teasing something bigger, bolder, and even more star-studded.
Affleck, whose Dunkin’ passion became a viral sensation last year, is taking things to the next level—and he’s not the only one going all in. Jeremy Strong (Succession, The Apprentice), the Oscar and BAFTA-nominated, Tony, Emmy, SAG, and Golden Globe-winning actor, is bringing his legendary method acting skills into the Dunkin’ universe, fully immersing himself in the role in a way that only he can.
But the surprises don’t stop there. Casey Affleck is also joining his brother for this Boston reunion, adding even more intrigue to the already mysterious campaign. What exactly are The DunKings up to? For now, that remains a secret—but one thing is clear: they’re bringing the heat. Watch below:
Dunkin’ will officially kick off Super Bowl Sunday by airing the first ad of the Big Game. For those looking to run on Dunkin’ after the game, a new $6 deal offers a Sausage, Egg & Cheese Sandwich, crispy Hash Browns, and a medium Hot or Iced Coffee.
And for the ultimate DunKings superfans, Dunkin’ has teamed up with Juicy Couture to launch the exclusive DunKings Tracksuit. Featuring all-velour material, bedazzled details, and peak Y2K nostalgia, the limited-edition tracksuit is set to drop February 6 at 9 a.m. ET exclusively on DunkinGear.com.
With the Super Bowl just days away, Dunkin’ is calling on DunKings and DunQueens everywhere to get ready, suit up, and run on Dunkin’ this Sunday.
For exclusive merch drops and early access, fans should download the Dunkin’ Rewards app and enable push notifications before the Big Game.
Stay tuned—because this is only the beginning. Follow Dunkin’ on social media (Instagram, X, TikTok, YouTube) a
Dunkin’ will kick off the Big Game on Sunday, February 9, airing the very first commercial of the night. If the teaser is any indication, fans won’t want to miss what unfolds. The DunKings are back—and they’ve got something big brewing.
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