Teleflora unwraps Elf for holiday campaign


The Reel 360 Team received news from Teleflora about a new elf holiday campaign and we were hopeful that Will Ferrell was finally getting a well-deserved floral arrangement.

Alas, we were 100% wrong.

That said, Teleflora, the world’s leading floral delivery service, has launched a droll and witty digital effort for the holiday season to promote its new Christmas bouquet collection.

Oh, and this special thank-you to the heroes who create holiday magic for their families is titled, “The Elf.”

Directed by White Elephant’s Jamie McCelland, the humorous 30-second and 15-second spots star a friendly animated toy elf that appears to come to life while busy mom Karen tackles an overwhelming to-do list for the holidays. Amid the holiday chaos, Karen feels her family’s love and gratitude when she receives a festive Teleflora bouquet from her mother-in-law.

The campaign combines on-point CGI animation, created by ALT VFX, with live-action, a first for Teleflora, and was developed by The Wonderful Company’s in-house creative team, Wonderful Agency, and led by executive creative director Mayumi Tatsuta. Watch below:

ALSO READ: Apple tackles grief, love and hope in new holiday spot

“Sending a beautiful bouquet is a wonderful way to show love and appreciation, especially to those who go above and beyond to create an unforgettable holiday experience,” said Danielle Mason, vice president of consumer marketing, Teleflora.

She added, “The tremendous effort that so many invest in creating the holiday splendor that we all enjoy and cherish—from the beautiful decorations to the decadent meals, lovely gifts, and much more—is the reason why this holiday season, we’re looking forward to helping consumers express their love out loud with a Teleflora bouquet.”

“We see the serious effort that people put into making the holidays memorable,” Tatsuta explained. “So it was important for us to capture how the simple act of sending a Teleflora bouquet to your family and friends is a big way to say thank you.”

“The Elf” is an extension of Teleflora’s overarching “Love Out Loud” brand platform, which launched during Christmas 2017.

The digital campaign launched yesterday on YouTube, Facebook, Instagram, Pinterest and Twitter.

May we suggest sending Will Ferrell the Send a Hug® Snowman Mug Bouquet


CLIENT: Teleflora
President: Jeff Bennett
Vice President, Consumer Marketing: Danielle Mason
Senior Manager, Social Media and Brand: Jeff Pearlman

AGENCY: Wonderful Agency
President: Michael Perdigao
Chief Creative Officer: Bobby Pearce
Executive Creative Director: Mayumi Tatsuta
Executive Producer: Thomas Sann
Art Director: Adam Daniels
Copywriter: Jameson Miller
Copywriter: Daniel Morris

Executive Producer/Owner: Megan Gutman
Director: Jamie McCelland
Director of Photography: Rainer Lipski
Line Producer: Megan Gutman

EDIT: Union Editorial
Editor: Paul Plew
Assistant Editor: Tyler Costill
Post Producer: Lilly Ghodoushim

VFX Artists: Ben Persons
Graphics: Oden Roberts

MIX: Union Editorial
Audio Mixer: Milos Zivkovic

SOURCE: Wonderful Company