Super Bowl LX once again proved that nothing draws an audience like the Big Game, even if it narrowly missed topping last year’s historic numbers.
The Big Game, aired across NBC and Peacock, averaged 124.9 million viewers, according to Nielsen same-day ratings and Adobe Analytics streaming data. That total includes Telemundo’s Spanish-language broadcast and digital streams across NBCUniversal and NFL platforms.
The audience figure landed just 2 percent below Super Bowl LIX in 2025, which set an all-time U.S. record with 127.71 million viewers across Fox, Tubi, Telemundo, and NFL digital properties. Even so, Super Bowl LX now stands as the second most-watched television broadcast in American history.
While overall viewership dipped slightly year over year, NBC did set a new peak-viewing record. The game’s second quarter hit an all-time high with 137.8 million viewers tuning in simultaneously. The matchup itself, a decisive 29–13 win by the Seattle Seahawks over the New England Patriots, may have lacked late-game drama, but the spectacle still delivered massive engagement.
The halftime show once again outperformed the game average. Bad Bunny’s Apple Music halftime performance drew 128.2 million viewers, topping the game’s overall average, though it came in below the 133.5 million viewers who watched Kendrick Lamar’s halftime set the year before.
In short, Super Bowl LX didn’t break the record, but it didn’t need to. By any reasonable measure, it remained a ratings juggernaut, reinforcing the Super Bowl’s unmatched status in American television.
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