Spirit Airlines has announced the appointment of Knoxville-based agency Tombras as its Agency of Record (AOR). This partnership comes as Spirit unveils a series of new travel options and product enhancements to improve the overall travel experience for its customers.
Tombras, recognized as the 2024 Ad Age Independent Agency of the Year, will lead Spirit’s creative, media, social, PR, and CRM efforts, redefining how travelers perceive the Spirit brand. This marks a new chapter for Spirit as the airline focuses on providing high-value options and a friendlier, more desirable travel experience.
“We have reimagined every aspect of our Guest experience and have made major investments in elevating how we interact with travelers,” said Ted Christie, president and CEO of Spirit Airlines. “From the airports and inflight to our advertising and marketing across all channels, Tombras has a strong track record, and we’re confident the agency will be a key partner in bringing our transformed offerings to market.”
This timely partnership coincides with Spirit’s introduction of new guest benefits and travel options that prioritize value and convenience. The airline’s new offerings include premium selections with perks such as snacks and drinks, carry-on and checked bags, priority check-in and boarding, and Wi-Fi access. In addition to these premium options, Spirit continues to offer economical choices that ensure affordability and flexibility.
A significant policy change announced by Spirit is the elimination of fees for changing or canceling reservations on any Spirit flight, a move that sets a high standard in the industry by applying to every guest. These traveler-focused changes come alongside Spirit’s most extensive marketing campaign to date.
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“There’s so much that travelers don’t realize about Spirit, especially those who haven’t flown with them,” said Dooley Tombras, president of Tombras. “This brand is so different from everything else in the category. From the iconic yellow planes to the incredibly friendly staff, now is the time to redefine Spirit’s place in culture.”
Spirit Airlines, the sixth largest airline in North America based on the number of flights, offers destinations across the U.S., Latin America, and the Caribbean. The airline is expanding its consumer offerings and recently relocated its corporate campus to Dania Beach, FL.
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