Directed by The-Artery’s Uri Schutzer, the SodaStream brand film, entitled Rainbow Story, visualizes key moments from the life of Emmy-nominated actress and LGTBQ+ activist Laverne Cox through both live-action content and classic 2D animation.
The narrative follows Cox from her childhood to the accomplished woman she is today.
The animated compositions, which were led by The-Artery’s Yonatan Tal, include Cox transforming into a flying superhero, colorful parades, the Supreme Court’s landmark ruling protecting LGBTQ+ employees against discrimination, as well as much more.
In celebration of Pride Month, the brand is launching a limited-edition sparkling water maker kit, also named The Rainbow Story, empowering the community to share their personal pride stories. Watch the SodaStream film below:
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The brand film comes on the heels of “The Small Things” (featuring Snoop Dogg), which was also created by The-Artery, Jiminy Creative, and SodaStream.
A portion of proceeds will be donated to global NGO ILGA World.
CREDITS:
CLIENT: SodaStream International
Creative: Jez willy, Wayne Hanson, Yariv Ratner
PRODUCTION COMPANY: Jiminy Creative
- Director: Uri Schutzer
- Exc. Producer: Kobi Hoffmann
- Post Producer: Orit Pinco
PRODUCTION SERVICE: Rodeo Show
- Production Service exc. Producer: Hani Selim
- Service Producer: Dawn Hoffman
- Director of Photography: Itai Neeman
- Production Designer: Adam Jette
- Stylist: Christina Pacelli // The Only Agency
- Hair: Kiyah Wright
- Make-up: Tay Rivera Nails: Eri Ishizu // Opus Beauty
EDIT: Jiminy Creative
- Editor: Yair Tamir
- Edit Assist: Sivan Meisliz
Soundtrack // “My Rainbow”
Original Music: Tomer Biran
SOUND DESIGN: Avi Zonshine, Broadcast Media
VFX, COLOR, ANIMATION: The-Artery
- Executive Creative Director: Vico Sharabani
- Executive Post-Producer: Deborah Sullivan
- Post Producer: Emily Brown
- Animation Supervisor: Yonatan Tal
- Animation: Joey Karwal, Miles Schlenker, Josh Brennan, Vivian Le, Greg Barry
- Flame: Aarif Attarwala, Asaf Yeger, Micky Gorenstein
- CG: Joe Grundfast
- Color Grading: Stephen Picano
VERSIONS and ADAPTATIONS: Studio V.01
