Football is back! Thank god! And Smirnoff is set to kick off the NFL season with a nationwide campaign called “We Do Game Days,” placing a spotlight on the heartbeat of the sport: the fans.
As the Official Vodka Sponsor of the NFL for the third year, Smirnoff’s campaign is designed to celebrate football enthusiasts, bringing together the love for the game and delicious Smirnoff cocktails. The campaign stars Emmy-nominated actor, comedian, and producer Anthony Anderson.
In the campaign, Smirnoff acknowledges that football is a collective experience, and they’re here to enhance it. They’ve got the drinks, they’ve got the Jet Pack, and most importantly, they’ve always got hope.
On September 6, Smirnoff dominated Times Square with a colossal 21-story digital coin flip, inviting fans to join the fun and try their luck at winning exciting prizes.
The centerpiece of the creative is a series of new TV spots that will air nationwide, with custom spots tailored to each of the brand’s seven partner teams. These spots aim to celebrate the unique cultures and traditions of each fanbase, demonstrating that football is a “We” thing, and Smirnoff has a drink for every team. Watch below:
REELated:
Anthony Anderson, reflecting on the NFL season, said, “For me, it’s all about the trifecta: good food, friends, and delicious cocktails…and now that Smirnoff is adding the coin toss to the mix, game days just got even more exciting.”
But Smirnoff’s campaign goes beyond just ads. They’re changing the game from the very first moment of the season—the coin toss. During Week 1 of the NFL season, every coin toss that lands on tails will reward 21 lucky fans with Smirnoff cocktails for the entire 2023 NFL season. If all 16 coin tosses during the season opener turn up tails, nearly $200,000 in prizes will be up for grabs. Fans can visit Smirnoff.com/UltimateCoinToss for a chance to win and even enjoy $5 off their next Smirnoff order on Drizly just for participating.
To kick off the We Do Game Days season, Smirnoff created a 21-story digital billboard in New York City’s Times Square featuring a massive coin flip. Anthony Anderson and NFL Legend Vernon Davis were there, engaging with football fans aged 21 and over who were attempting to win Smirnoff merchandise and other rewards.
In addition to the coin toss takeovers, the brand will introduce new broadcast integrations, digital and social content, and a partnership with FanDuel. Smirnoff will be the exclusive NFL Sunday Prime Time free-to-play branded contest vodka partner for FanDuel, offering fans a chance to win over $200,000 in cash prizes from week 1 through Super Bowl LVIII by visiting https://www.fanduel.com/smirnoff.
“We Do Game Days” is part of Smirnoff’s global campaign “We Do We,” celebrating the power of collectivity and the magic that happens when different people, ingredients, and flavors come together.
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