SKYY Vodka, a brand historically steeped in its founding city of San Francisco’s innovative and progressive spirit, selected MONO as their global agency of record following a five-month review process.
Campari’s Sr. Global Director of White Spirits, Marina Santos, remarks, “In this pivotal moment for SKYY, where we will deliver the next generation of growth on our storied brand, we are excited to announce this partnership with MONO. In this new role, MONO will start by developing a fully integrated global campaign.”
As the lead agency, MONO will serve to build a meaningful global creative platform that will come to life in multiple international markets across all media, launching in the first half of 2021.
“We’re excited to develop a new breakthrough and enduring communication platform for such an iconic brand as SKYY. We are setting out to help them reframe the brand in a new, highly appealing way that deepens connection with their core consumer, thus expanding their global footprint.” says Jim Scott, Founder and Managing Partner, MONO. “The chemistry and collaboration we have with the whole SKYY team is very special” he added.
MONO has experience working on global campaigns, with Apple, Alfa Romeo, and most recently the launch of GPay on a global stage for Google.
Coinciding with this new partnership, MONO will expand their footprint to New York City allowing them to be closer to Campari’s regional headquarters and allow for future collaboration with SKYY’s North American marketing team, one of the brands lead markets worldwide.