Late-night texting doesn’t always pan out but Juicy Calls deliver. Simply Spiked Peach is partnering with comedian Ron Funches in a new campaign to help deliver late-night “Juicy Calls” to a lucky few legal-age drinkers who text a peach emoji to 73255.
“Our day-one fans have been asking for peach flavors since we launched Simply Spiked Lemonade last year. Now we’re back with not just one, but four new Simply Spiked Peach flavors and things are getting juicy,” said Josh Ghosh, vice president of Above Premium Flavor at Molson Coors Beverage Company. “We knew we wanted to give our fans the first chance to try Simply Spiked Peach in a way that was just as juicy as the new flavors are. Enter Juicy Calls.”
Beginning at 10:00 pm ET on March 24th, legal-age fans of the brand located in select ZIPs within New York City, Miami and Washington D.C. can text a peach emoji to 73255 for the chance to win a special late-night delivery from Simply Spiked. Each Juicy Call delivery will include a variety 12-pack with all four new Simply Spiked Peach flavors to sip on.
These fans will get the chance to be some of the first to taste the four NEW peach flavors: Signature Peach, Mango Peach, Strawberry Peach and Kiwi Peach, making 2023 almost too juicy to handle.
Like any good late-night rendezvous, lucky brand fans in participating markets will receive their juicy delivery straight to their doorsteps soon after they send a peach emoji text. Watch the creative from Brooklyn-based Mischief below:
REELated:
“As a recent obsessor over Simply Spiked Lemonade, I was thrilled when Simply Spiked asked me to help them raise the bar with the release of Simply Spiked Peach,” said Ron Funches. “There’s nothing juicier than sending a late-night text but sometimes that text is met with a less-than-juicy response. Not this time. Simply Spiked is delivering the ultimate Juicy Call and somehow making peaches even more adult.”
Simply Spiked Peach is the latest innovation stemming from the relationship between Molson Coors Beverage Company and The Coca-Cola Company. Born from Simply Spiked, a brand with a cult-like following, Simply Spiked Peach has the refreshing taste of 5% real fruit juice, squeezed then concentrated, that fans expect to find in every Simply Spiked offering with 5% ABV.
CREDITS:
CLIENT: Molson Coors Beverage Company
- Chief Commercial Officer – Michelle St. Jacques
- Chief Marketing Office – Sofia Colucci
- VP Marketing, Above Premium Beer & FMB North America – Joy Ghosh
- Senior Marketing Manager – Josh McDonald
- Associate Marketing Manager, FABs – Ashley Austin
- Associate Brand Manager, Craft Portfolio – Catherine Pastiak
AGENCY: Mischief
- Co-Founder & CCO – Greg Hahn
- Partner and Executive Creative Director – Bianca Guimaraes
- Partner and Executive Creative Director – Kevin Mulroy
- Creative Director – Hunter Fine
- Copywriter – Evan Shisler
- Art Director – Marcus Lim
- EVP Production – Will Dempster
- Senior Producer – Coleman Sweeney
- Partner and President – Kerry Mckibbin
- Managing Director – Alison Whisenant
- Account Supervisor – Justine Yucesan
- Account Coordinator – Kat Esser
- Partner and Head of Strategy – Jeff McCrory
- Strategy Director – Jimmy George
- Partner and Head of Development – Oliver McAteer
PRODUCTION: Mirmade
- Director – Ruganzu “Riggs” Howard
- Executive Producer – Jacki Calleiro
- Producer – Miranda Kahn
- Associate Producer – Abbie Jones
- Production Supervisor – Dorian Thomas
- Production Coordinator – Emily Diaz
- Director of Photography – Scott Siracusano
- Production Designer – Gina Canavan
EDIT: Mackcut
- Editor – Brendan Hogan
- Assistant Editor – Ellen Schoenfeld
- Flame Artist – Joseph Miller
- Producer – Dylan Anderson
- Executive Producer – Gina Pagano
- Mix – Sam Shaffer
COLOR: Rare Medium
- Managing Partner/EP – Heath Raymond
- Colorist – TJ Seiler
ACTIVATION
- Street Factory Media
- Merkle Upland Software
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