Shipping + Handling delivers on Oakley Prizm campaign

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To showcase Oakley’s first step into the football market and its Prizm technology on eyewear and helmet shield, Venice, CA-based post-production company Shipping+Handling was tasked with the art of crafting realistic visual effects of the NFL stadium and crowd-roaring experience for Oakley.

The concept behind the collaboration is to demonstrate its lens technology in an arena where clear vision is crucial.

The film showcasing, MVP Patrick Mahomes II of the Kansas City Chiefs, Pittsburgh Steeler JuJu Smith-Schuster, and Derwin James Jr. of the Los Angeles Chargers, shows us their perspective of the game using custom point-of-view camera rigs. Watch below:

Dope!

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Within 18 hours of being awarded the project, Shipping + Handling, Creative Director & VFX Supervisor Jerry Spivack was on a flight to Kansas City for the first day of the shoot. Spivack supervised all scout and shoot days in Kansas City, MO, Dana Hills, CA, and San Diego.

On the creative and technical challenges of working on the project, Spivack commented, “We got the opportunity to work with a fantastic creative group at Stept Studios. While they brought us in to fill 3 stadiums with rowdy NFL crowds, the scope grew and we were fortunate enough to contribute VFX sequences throughout the entire piece. Director Leigh Powis and the entire crew from Stept were incredibly collaborative and generous on the shoot days which allowed us flexibility in the end.”

“The 3 NFL players were all being shot either individually or with very few other talent. We needed to composite the NFL players into NFL stadiums and fill the seats with fans. Our other creative challenges were creating a 3D NFL football and animating it’s flight, as well as creating a transitional effect that moved the viewer through the Oakley Prizm shield,” added Spivack.

Shipping + Handling used Goalem to generate fans in order to fill the stadium and then performed a considerable amount of compositing in Flame to place the NFL players shot on green screen into NFL stadiums. Maya was utilized to animate a 3D NFL football. The project additionally utilized AfterEffects.

The spot’s :30s format debuted on broadcast September 2, and its long-form :60s version is currently live online and via multiple social platforms.

 
Credits
Client: Oakley
   Oakley Content & Creative: Chasen Marshall
   Oakley Brand Director, North America: Erin Byrnes
   Oakley Sports Marketing, North America: Ryan Evert
   Oakley Product Marketing, Eyewear: Tamara Weinstein
   Oakley Product Marketing, Shields: Jenna Wendell
   Oakley Project Manager: Christy Lange
   Oakley VP of Marketing, North America: Cindy King
   Oakley VP of Wholesale, North America: Justin Andrews
   Oakley Global Brand Director: Ben Goss
   Oakley Global Brand Comms: David Spires

Creative / Production (All 3 Productions)
Creative Agency: Stept Studios
Production Company: Stept Studios
Post Production Company: Stept Studios
Visual Effects Company: SHIPPING + HANDLING
   Stept Executive Producer: Nick Martini
   Stept Creative Director: Adam Rachlitz
   Stept Head Of Production: Laura Cushing
   Producer: Brian Bell
   Stept Director: Leigh Powis
   Stept Photo Producer & Production Manager: Megan Arizmendi
   Director of Photography: Brandon Kelly

Kansas City Crew
   Producer: Kevin Porter
   Stept 1st AC: Shaw Fisher
   2nd AC (Camera A): Shawn Wright
   2nd AC (Camera B): Tomas Pease
   2nd AC (Camera C): Collin Martin
   Media Manager: Patrick Robinson
   Still Photo Digitech: Jason Tracey
   VFX Supervisor: Jerry Spivack
   Gaffer: Mel Graham
   Key Grip (Driver): Karen Foglesong
   Grip: Steven Bartkoski
   Grip: Justin Browning
   Grip/Swing: Shane Ricketts
   Grip/Swing: Sean East
   Dolly Grip: Scott Lynam
   Vanity – HMU/Stylist: Sarah Lift
   PA/Truck: Joe Disciacca
   PA: Chris Hansen
   PA: Tyler Dean
   PA: Alexander Miera
   PA: Eric Warren
   PA: Anne Gravino
   PA: Jacob Schermerhor

Jane Studios
   Jane Executive Producer: Rich Rama
   Jane Production Manager: Bradley Alexander
   Jane Producer: Michael Montenegro
   Jane Director: Westley Sarokin
   Crew Supervisor: Mike Dix
   Jane DP: Adam Carboni
   Jane 1st AC (B Camera): Alex Purifoy

NFL (Kansas City)
   Director, Sponsorship & Partnership Management – NFL: Arielle Dyner
   Coordinator, Sponsorship & Partnership Management – NFL: Elena Bakar
   KC Chiefs: Main Contact: Ganesh Nair
   KC Chiefs: Main Contact: Greg Morrissey
   KC: Shannon Gault
   KC Chiefs: Brandon Ramos
   KC : Kellen Begnoche
   KC: Kim Hobbs

#Cast (Kansas City)
   QB: Patrick Mahomes
   Talent Extra: Kaleb Prewett
   Talent Extra: Sam Belfonte
   Dana Point Crew
   Camera Campaign
   Stept 1st AC (A Cam): Shaw Fisher
   Stept 2nd AC (A Cam): Drew Barnett
   Cam Op B Cam: Chris Naum
   1st AC (B Cam): Taylor Dane Ross
   1st AC (C Cam): Alex Fauver
   2nd AC (B and C Cam): Kyle Huemme
   Phantom Op: Cam Riley
   Phantom Tech: Jamie Alac
   DIT: Zach Lyall

Production
   Production Supervisor: Jay Aaseng
   1st AD: Cody Boesen
   2nd AD: Mark Jopling
   PA – AD: Melodi Tuna
   PA – Set: Grayson Clemmer
   PA – Set: Siya Bahal
   PA – Set: Tori Soper
   PA – Set: Jack Kelly
   PA – Set: Josh Sims
   PA – Set: Moises Carranza
   PA – Truck: Jonathan Rodriguez

Photo
   Photographer: Matthew Coughlin
   1st Photo Assist: David Cooke
   Digitech: LA: Stefan Vlemingcritz
   Photo Assist: Jack Planter
   Key Grip: Jason Rupe
   BBG: Lauren Callahan
   Grip: Adrian

Source: Shipping+Handling

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