Emmy week had no shortage of gifting lounges, and Secret Room Events added its own rooftop spin to the mix.
On Sept. 11, the company hosted its annual Celebrity Award Event on the Petersen Automotive Museum’s rooftop patio in Los Angeles, bringing nominees, talent, media, and brands together for a red-carpet-style afternoon with city views.
Clean skincare brand SKÖN co-sponsored the event, while BAYE London gifted swim and resort wear to attendees. Broken Trust Cellars poured wine throughout the day as guests moved through a lineup of fashion, beauty, wellness, food and lifestyle brands.
The gifting suite featured brands including B’Luxe Clothing Boutique, Japanese Head Spa Co., POM DROPS, Souk & Wanderlust, Dr. Lori Integrative Medicine, Hale Sky, Lunette, Evoke Immersive Technologies, Heart of the Streets and Korble Smart Greeting Cards, among others.
Guests also left with oversized Lunette gift bags packed with additional products from Cascade Skincare, Epic Pet Health, Morongo Casino Resort & Spa, Wildflower Glow MTK Mocktails, Southern Recipe Small Batch, LA Reunion Jewelry, Ollyball, Siesta Key Coffee Company, Nichols Farms, Mizu Lab, Granola Guru and more.
The rooftop setting gave the suite a different feel from the ballroom and hotel-pool activations that often define awards week. Rather than keeping guests tucked inside, Secret Room Events leaned into the Petersen’s location and skyline views as part of the experience.
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The company has built its reputation around celebrity gifting events tied to awards season and other entertainment-industry moments, using the gatherings to introduce talent and media to emerging and established consumer brands.
And like so much of Emmy week, the formula was straightforward: stars, sponsors, gift bags, and enough product discovery to make everyone leave carrying considerably more than they arrived with. Take a look at some of the great photos from the lounge below:
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