Seagram’s wants us to sip happiness in new campaign

(Photos by: Lucy Schaeffer)

Seagram’s today releases their latest Seagram’s Escapes ads “Sip Happiness,” the 4-spot campaign sending vibrant travel experiences and entertainment to consumers at home.

Created by Eventive Marketing and produced by Valiant Pictures, the ads harken to sunny simplicity and happiness from the heart. While “Beach” brings sun-drenched shores to the backyard, “Concert” sells out in a living room, a closet haul is reimagined in “Fashion Show,” and “Pool” sets a seaside tone, no resort required. Watch below:

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CLIENT: Seagram’s Escapes

  • Jennifer McCauley-Topor, Brand Director
  • Lisa Texido, Brand Manager
  • Lauren O’Brien, Associate Brand Manager

Agency: Eventive Marketing

  • Quincy Marr, VP Account Leadership
  • Amy LaFrance, Account Director
  • Lauren Seebacher, Art Director
  • Cathy McCullough, Senior Creative Services Manager
  • Amy Beth Stern, VP Business Growth & Client Strategy
  • Haley Prague, Account Executive


  • Vincent Lin, Director / Founding Partner & EP
  • Matthew D’Amato, Founding Partner & EP
  • Adam Zimmer, Executive Producer
  • Jack Noone, Producer
  • Matt Mitchell, Cinematographer
  • Lucy Schaeffer, Stills Photographer 
  • Nick Horton, Production Designer
  • Amanda Sanders, Wardrobe Stylist
  • Jacqueline Helene, Hair & Makeup Artist

VFX: Taylor James

  • Mike Donovan, Creative Director
  • Dan Christie, Executive Producer
  • Courtney Barasch, Producer
  • Miriam Franco, Producer
  • Christian Day, CG
  • David Benavides, CG
  • Stan Hebette, CG/Compositor
  • Luis Martinez, MoGFX

EDIT: Valiant Pictures

VFX: Nathan Scholtens

COLOR: Company 3

  • Jenny Montgomery, Colorist
  • Alexandra Lubrano, Producer

AUDIT: Heard City

  • Jeremy Siegel, Mixer & Sound Designer
  • Sasha Awn, Executive Producer