Science and magic collide at the New Swarovski

(New work from Park Pictures)

With a rich history in innovation and crystal cutting, Swarovski charges ahead with its next chapter—a bold vision that celebrates crystal in all its forms.

Regarded as a fundamental innovator in the worlds of design, science, fashion and entertainment and as an innovator, the new Swarovski debuts under the helm of Creative Director, Giovanna Engelbert, with a joyful universe that invites you to ‘ignite your dreams.

As part of the brand’s new vision, Swarovski has unveiled a completely new identity, working in partnership with General Idea, a brand agency, based in New York.

In addition to a logo and brand redesign, the New Swarovski comes to life in a series of new imagery and story-telling that establish the “WonderLab”, a radically inclusive laboratory of creativity that invites the world to celebrate their individuality and partake in the wonder. The campaign represents a modern crystal lifestyle where magic and science meet, instilling a sense of Wonder in anyone who experiences it. 

The bold and provocative film was shot by Director Terence Neale of Park Pictures, featuring Adwoa Aboah, Gwendoline Christie and Isla Johnston. Black Kite Studios was commissioned to create the Visual Effects to help bring Terence’s vision to life. Watch below:

Black Kite Studios was commissioned to create the Visual Effects to help bring Terence’s vision to life –– the studio’s craft and embellishment is visible throughout the ad, as we view Adwoa move through beautiful and hyper real crystal environments.


CLIENT: Swarovski

  • CD: Giovanna Engelbert
  • Head of Product – Marketing Collection: Maria Santillana
  • Art Director: Oscar Beckman

AGENCY: General Idea

  • ECD: Semjon Von Doenhoff
  • Managing Director: Tanner Graham
  • EP: Ashley Scott
  • Art Director: Henrik Zachrisson


  • Director: Terence Neale
  • DOP: Darren Lew
  • Production Designer: Pirra Calvo
  • EP: Justin Pollock
  • Producer: Rozanne Rocha-Gray
  • Editor: Julian Redpath
  • Stylist: Bea Akerlund

VFX: Black Kite Studios



  • Adwoa Aboah
  • Gwendoline Christie

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