SCHROM x Yacht Club, the full-service live-action, tabletop, and post-production house, is growing its creative family with the addition of CGI tabletop directing duo B&b — Ben Webber and Britta McPherson.
Known for their photoreal CGI and cinematic touch, B&b specializes in transforming everyday products into expressive, taste-forward animations that resonate with both polish and personality. The duo has crafted campaigns for top-tier clients like Starbucks, Poppi, Bud Light, and Coors, blending tech precision with a design-forward sensibility.
“Like B&b, we founded SCHROM x Yacht Club after years working across production and post, so we value that hands-on care and craft,” said Zach Law, Partner and Head of Post. “Ben and Britta are incredibly collaborative and committed — and that shines through in the work.”
The partnership extends SCHROM x Yacht Club’s reach in the food and beverage space, allowing the studio to deliver high-end CGI tabletop alongside its practical production and live-action capabilities.
“We’re already built to deliver best-in-class content for food and beverage,” added Joe DePasquale, Partner/EP. “With B&b onboard, we can now match that same caliber of creativity on the CGI side. It’s a natural extension of our vision.”
The collaboration was born out of creative chemistry. Ben and Britta — partners in life as well as art — met on set and quickly discovered a shared creative language. Ben, a longtime tech obsessive, had been quietly building fluency in 3D tools, while Britta came from a photography and design background. Their complementary strengths gave rise to a signature style: lovingly rendered, emotionally resonant product storytelling.
“From the first conversation with Zach, we felt a real connection,” said Britta McPherson. “SCHROM x Yacht Club’s work is refined, international, and completely aligned with what we love to do.”
“It just felt easy,” added Ben Webber. “Our creative values really sync. With their practical and live-action expertise and our CGI focus, we’re excited to see what we build together.”
B&b brings not only visuals but a collaborative spirit and deep respect for the humanity behind each project — a shared philosophy that makes this creative match one to watch.
Reel 360 News wishes Ben and Brita the best of luck at SCHROM x Yacht Club!
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