The U.S. whole bean coffee market is heating up — projected to grow from roughly $8.2 billion in 2025 to nearly $13.9 billion by 2033. Riding that wave, San Francisco Bay Coffee, the responsibly sourced, family-run brand owned by the Rogers family, has reunited with its agency of record Cutwater for a bold new campaign celebrating its Whole Bean line.
Building on the success of the brand’s “One Small Sip for a Better Tomorrow” platform, and the award-winning launch of its certified commercially compostable OneCUP coffee pods, this new effort zooms in on what makes San Francisco Bay Coffee truly distinct: beans grown with care, purchased directly from farmers, and roasted with purpose.
At the heart of the campaign is a vibrant, fully animated film that captures the spirit of the brand with playful artistry and vivid color. The spot celebrates San Francisco Bay Coffee’s people-first approach — showing how direct relationships with farmers ensure fair pay, sustainability, and a richer, more flavorful cup.
The production was brought to life by Psyop and Wizz, under the direction of acclaimed duo Remus & Kiki. Music and sound were crafted by Storefront Music, giving the film an uplifting rhythm as dynamic as the visuals. Watch below:
The campaign rollout is just as expansive as its visuals. The media plan spans linear TV, digital video, paid social (Meta and Reddit), terrestrial radio, streaming audio, digital out-of-home, and paid search. The target: environmentally conscious coffee lovers across California, Oregon, and Washington — key markets where sustainability and taste go hand-in-hand.
Cutwater’s integrated approach once again brings humanity to a category often dominated by corporate players and empty taglines. The creative underscores that when it comes to coffee, doing good and tasting good aren’t mutually exclusive.
Because for San Francisco Bay Coffee, a better tomorrow starts with one small sip and one truly great bean.
CREDITS:
BRAND: San Francisco Bay Coffee
- Director of Marketing: Jennifer Greenberg
- Brand Manager: Ingrid Barrientos
- Associate Brand Manager: Molly Fitzgerald
- Digital Marketing Manager: Sarah Cress
- Digital Marketing Specialist: Katie Smoot
AGENCY: Cutwater
- Founder and Chief Creative Officer: Chuck McBride
- Principal and President: Christian Hughes
- Creative Director: Amy Su
- Creative Director: Teddy Miller
- Senior Designer: Patrick Nelson
- Senior Art Director: Lexi Lanzi
- Copywriter: Mike Ennen
- Head of Production and Executive Producer: Doug Stivers
- Strategy Lead: Illana Bryant
- Head of Media and Communications: Lizzy Ryan
- Associate Director, Media Strategy: Caitlin Delaney
- Head of Paid Social: Joseph Gudino
- Group Account Director: Matt Allen
- Account Director: Brett Harris
- Animation and Design: Psyop & Studio Wizz
US PRODUCTION COMPANY: Psyop
- Executive Producer: Andrew Linsk
- Producer: Billy Mack
- Production and Animation: Studio Wizz
- Directors: Remus & Kiki
- Executive Producer: Claire Madigan
- Production Manager: Alice Sammut
- Production Coordination: Garance Duchêne Ribas
- Assistant Director: Anne Pulce
- Storyboard/Animatic: Remus & Kiki
- Characters Design: Remus & Kiki
- Backgrounds: Turcin Soylu, Ines Fragueiro
- Layout Posing: Pauline Joury
- 2D Animation Lead: Pierre Rütz
- Animation: Roman Guillanton, Léo Schweitzer, Rénalya Mirande-Ney
- Clean Up & Shadow Supervisor: Rénalya Mirande-Ney
- Animation Clean Up: Pudoc
- 2D FX: Kerim Tumer
- Compositing and Versioning: Emilie Chouabe, Benjamin Moreau, Guillaume Gabreau
- Talent Manager: Julie Bellemare
- Technical Director: Hadrien Farre
- IT: Nicolas Biardeau & Emmanuel Zangzang
- Music and Audio: Storefront Music
- Managing Partners: John Sneider and Adam Elk
- Managing Director: Matt Nelson
- Senior Creative Producer: Katie Theobalds
- Production Assistant: Liam Yorgensen
- Composer: Joshua Loucka
- Sound Design and Mix: Juan Aboites
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