TikTok is rolling out the carpet — pink and baby blue vinyl, of course — for pop powerhouse Sabrina Carpenter with the launch of an exclusive in-app experience celebrating her new album Man’s Best Friend.
The campaign taps into Carpenter’s signature blend of humor, style, and fan-first energy, turning TikTok into a playground of interactive content:
- Exclusive profile frame: Fans who complete in-app tasks — like following @sabrinacarpenter, saving new songs, or posting with the “Tears” effect and #MansBestFriend — unlock a dreamy Carpenter-themed frame.
- Sticker dress-up game: A playful “virtual paper doll” experience lets fans style Sabrina’s avatar with boots, bags, and other add-ons, with more stickers unlocked through comments, shares, and music saves.
- Fan spotlight & tracklist integration: Alongside exclusive content, TikTok is highlighting Sabrina’s most iconic videos and curating fan creations, while driving streams of Man’s Best Friend.
To join the experience, fans can search for Man’s Best Friend or “Sabrina Carpenter” on TikTok or interact with her content through sound pages and campaign hashtags.
Carpenter has built a loyal TikTok community of over 35.5 million followers by mastering the platform’s mix of humor, trends, and music drops. Her 2024 hit Espresso wasn’t just a single — it was a full-on TikTok takeover with billions of views. With Man’s Best Friend, she’s proving once again that she knows exactly how to get the For You Page wagging.
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