Dunkin’ is going full summer fantasy with the return of our Reel 360 News crush, Sabrina Carpenter—this time as the voice (and face) behind Sabrina’s Strawberry Daydream Refresher, the newest drink in their Refreshers lineup.
This creamy, dreamy sip blends strawberry flavor and oatmilk under a velvety cloud of cold foam—now available for just $3 for Dunkin’ Rewards members.
The spot, created by Artists Equity Advertising, reunites Carpenter and Dunkin’ following last year’s Brown Sugar Shaken Espresso smash. But this time, they’re leaning into the nostalgia hard—with a full summer menu to match.
The creative, directed by Nadia Lee Cohen, leans into retro surrealism with a ‘Daydream Hotline’ concept that sees Sabrina doling out summer escape advice as a “Daydream Matchmaker.” Yes, there’s pink lighting. Yes, there’s sass. And yes, we’d watch it as a full series. Watch below:
Other highlights from the seasonal drop:
- Ice Cream-Inspired Frozen Coffees (Cookie Dough, Mint Chocolate Chip, and Butter Pecan)
- A Star Spangled Donut and the first-ever Braided Apple Pie
- A MUNCHKINS® Bucket that doubles as a beach toy (and possibly a cooler if you’re ambitious)
- A new Chipotle Hash Brown Wake-Up Wrap sliding into the $5 Meal Deal
Dunkin’ is also sweetening the deal with exclusive Rewards offers through July, including triple points on National Ice Cream Day and drive-thru bonuses on National Drive-Thru Day.
If summer had a flavor, this campaign makes a solid case that it tastes like strawberries, nostalgia, and a little bit of Sabrina.
Stay tuned—more summer stunners coming in this week.
Colin Costello is the West Coast Editor of Reel 360 News. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
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