Pop powerhouse Sabrina Carpenter is keeping her winning streak alive, this time, on the beauty front. The singer-actress, fresh off back-to-back hits with Manchild and Tears, stars in Redken’s new “Leave It In” campaign for their Acidic Bonding Concentrate (A.B.C.) Leave-In Treatment, a product designed to protect, strengthen, and smooth hair while repairing damage at the bond level.
The whimsical spot plays right into Carpenter’s self-aware charm. It opens in a luxe hotel room as Sabrina stretches for her Redken Leave-In perched on a mountain of luggage. When the pile topples over, she’s transported into a dreamlike Broadway fantasy, complete with singing bellhops, top hats, and a saxophonist dressed as, yes, a giant bottle of conditioner. Between the choreography and the chaos, Sabrina delivers her signature wink to the camera: “The longer you leave it in, the better it feels.”
It’s camp, comedy, and killer hair rolled into one—the perfect fit for an artist whose mix of boldness and humor has defined her current pop era. Watch below:
At the heart of the campaign is Redken’s Acidic Bonding Concentrate Leave-In Treatment, the fourth and final step in Carpenter’s recommended daily routine following the A.B.C. Shampoo, Conditioner, and 5-Minute Liquid Mask.
Carpenter, who became a Redken brand ambassador in late 2024, calls the product a staple in her haircare lineup. “Beauty, and especially my hair, is a big part of my identity,” she’s said. “It’s been the secret to keeping my hair looking its best.”
With her signature golden blonde, a look she maintains exclusively with Redken Shades EQ, the #1 demi-permanent gloss worldwide. Sabrina has become something of a modern-day hair icon. Her longtime hairstylist, Scott King, and colorist, Laurie Heaps, both credit Redken for that perfectly balanced blonde that fans can spot from across an arena.
Just as Manchild and Tears proved she can flip effortlessly between pop queen and provocateur, “Leave It In” proves she can do the same in beauty—blending Broadway flair with genuine product love.
Bottom line: whether she’s topping charts or teasing conditioner bottles, Sabrina Carpenter leaves it in… and leaves fans wanting more.
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