RSA Films has signed acclaimed filmmaker and photographer Santiago Sierra Soler for commercial and branded content representation in the U.S. Known for his striking visual style and his ability to explore cultural touchstones through cinematic storytelling, Sierra Soler brings a multifaceted creative voice to the RSA roster.
Sierra Soler has directed brand films for Absolut x Andy Warhol, adidas x Missoni, Teen Vogue, and i-D, and created campaigns and editorials for Chanel, Dior, Estée Lauder, Nike, Swarovski, Coach, and Carolina Herrera. His work frequently features A-list talent, including Beyoncé, Jennifer Lopez, Emma Stone, and Michael B. Jordan. Over the past year, he’s shot two covers for Vogue Mexico, including September 2025’s “The Art of Love” issue in collaboration with Cartier.
Recent projects include a Coach campaign starring Jennifer Lopez and Carolina Herrera’s “Cedar Chic” featuring modern dancer and model Toon Lobach. He also recently wrapped several episodes of the upcoming docu-drama series People of the West, which explores the past and present of Native Americans in California.
“Santiago is an exciting talent in the fashion and luxury worlds, who also brings a distinctive voice to lifestyle brand campaigns, immersive experiences and narrative formats,” said Luke Ricci, President of RSA Films U.S. “What I also admire about Santiago is his commitment to make work that creates cultural conversation and impact.”
“I’m incredibly excited to join RSA,” said Sierra Soler. “Working with Luke, [EP] Jenni Sprunger and the team will enable me to grow as a filmmaker and expand my voice in commercials and narrative. I’ve always admired Ridley Scott’s ability to blend storytelling, atmosphere and visual mastery, seeing his storyboards at the office was surreal. He is truly a master artist and an inspiration.”
A native of Mexico City, Sierra Soler studied classical music at Mexico’s National Conservatory and Fine Arts in Melbourne, Australia. While based in Mexico City, he frequently travels between Paris, Los Angeles, and New York, seeking to bridge cultures through his art.
His acclaimed 2023 solo exhibition, “Dioses y Máquinas” (Gods and Machines), at Mexico City’s Palacio de Bellas Artes, reimagined Mexican muralism as a seven-channel immersive experience blending indigenous symbolism with digital innovation. He was also commissioned by YSL Beauty’s Open Sky Laboratory in Morocco to create a content series highlighting local women and promoting regenerative agriculture in the Ourika Valley.
“I’m always chasing powerful ideas that can live in multiple forms—a campaign, a short film, an installation, or a digital experience,” Sierra Soler said. “My background is rooted in blurring boundaries between disciplines—motion and stills, editorial and commercial, narrative and documentary, real and digital spaces. It’s about making magic happen by transforming imagination into something real and emotionally resonant.”
REEL 360 News wishes Santiago Sierra Soler the best of luck in this exciting new creative partnership.
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