Reese Witherspoon’s Hello Sunshine partners with Bailey’s Irish Cream

Hello Sunshine
(A new series of short branded films from Hello Sunshine)

This is a treat for a Thursday. Reese Witherspoon’s Hello Sunshine has partnered with Baileys Irish Cream Liqueur, the world’s number one selling liqueur, to release a series of three short Rom-Com films inspired by Meet Cutes from the women-first dating and social networking app Bumble.

Titled, Meet Cutes (a.k.a Bumble users first time meeting their matches) put women at the center of the story while celebrating emerging filmmakers.

The series features three female and non-binary filmmakers – Carly Usdin, Sadé Clacken Joseph, and Haroula Rose – who have each created a short film inspired by a true Bumble “Meet Cute” story.

After carefully selecting these three Bumble stories from the hundreds submitted, the filmmakers were empowered to retell these real-life romances in their own voices.

A seasoned filmmaker, Haroula has helmed the award-winning feature film Once Upon A River; Lost and Found, a pilot featuring Melonie Diaz, Terence Nance, and Wil Janowitz, which had its world premiere at Tribeca; and several short films, including Wedding Dress, No Love Song, Baby Crazy and As They Sleptwhich premiered on Nowness in 2020 and stars Maya Hawke, Rachel Hilson and Fred Hechinger. 

Her recent triage of music videos for Rodney Crowell was featured on Rolling Stone, among other outlets. Watch Hound of Love below:


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“We are thrilled to support these incredibly talented emerging filmmakers,” said Zoe Fairbourn, Head of Brand Partnerships at Hello Sunshine. “Hello Sunshine is excited to usher in a new era of modern Rom- Coms and are so grateful to Baileys and Bumble for their partnership in bringing this smart, fun series to life, and for their continued support in our mission of telling stories that put women at the center.”

“Throughout the years, Baileys has always been at the center of celebrations with loved ones, bringing people together during those moments when we deserve to treat ourselves,” said Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. “Between the brilliant filmmakers and compelling stories around modern-day love, the short films we’ve created in partnership with Hello Sunshine are a true reflection of those moments worth celebrating.”

The Meet Cute short film series can be viewed on the Reese Witherspoon x Hello Sunshine YouTube Channel and will live in a branded content hub on The Roku Channel nationwide this fall, creating the perfect opportunity to celebrate with Baileys whether enjoyed neat, on the rocks, in coffee, hot chocolate. And of course in relationships.

CREDITS:

  • Filmmaker: Sadé Clacken Joseph
  • Talent: Bianca Lawson
  • Filmmaker: Haroula Rose
  • Talent: Jess Weixler and Kate Micucci as the Voice of Sonya
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