Hair Cuttery wants to let it grow, naming Zimmerman AOR


(FORT LAUDERDALE – 3 May 2018) Florida-based Zimmerman has been named AOR for Hair Cuttery, the largest family-owned and operated chain of hair salons in the country. The brainchild of Dennis and Ann Ratner, Hair Cuttery now encompasses approximately 12,000 Associates with over 850 Salons in 16 states. The phenomenal growth of the company can be traced back to its original business model to provide affordable salon quality styles.

Zimmerman will serve as Agency of Record for Hair Cuttery as well as supporting marketing initiatives for the other Ratner Companies’ brands, including Bubbles, Salon Cielo, Salon Plaza and Cibu. Services will include strategic planning, creative development, media planning/buying, digital, social media activation, and hyper-local go-to-market deployment.

“Since 1974 Hair Cuttery’s number one focus has been to create a culture to attract, train and support the best stylists in the industry because that is the key to making our customers love us. We know Zimmerman is the right partner to help propel our various brands and help us find new growth,” said Dennis Ratner, CEO and Co-Founder of Ratner Companies.

Jordan Zimmerman, Founder and Chairman, added, “Dennis and Ann Ratner are pioneers in the industry and I share their vision for the brands they represent. There’s big potential for growth and we’ve built an agency with the right tools to achieve that growth.”

Added Michael Goldberg, CEO of Zimmerman, “We are thrilled to partner with people with big ambitions and even bigger hearts.”

This is the latest in a string of victories for the retail agency that recently includes winning a significant portion of the franchise business for McDonald’s, and winning new accounts like Virgin Mobile and many others.