Bucks launch ‘Built to Stay’ campaign


If you’re a Milwaukee Bucks fan, Wednesday was a great day as single-game tickets for the Milwaukee Bucks inaugural season in the world-class Fiserv Forum went on sale.

Milwaukee’s moves, like the addition of free-agent center Brook Lopez, have given a glimpse as to what general manager Jon Horst and new coach Mike Budenholzer value in players who are joining the roster.

In advance of the promising season, Laughlin Constable unveiled a new marketing campaign: Built to Stay. While the Bucks previous campaign, “Own the Future,” was about reconnecting the team with the community and creating hope for the future, “Built to Stay” is about bringing those promises to life on the court and in the community. Let’s take a look at the new :30-second spot created by Laughlin’s in-house production company HIVE.

With global superstar Giannis Antetokounmpo, Budenholzer, postseason appearances in three of the last four seasons and a new world-class arena to call home, the Bucks are Built to Stay.

ALSO READ: Laughlin Constable goes “Bucks” wild

During this offseason, the Bucks also added former Villanova guard Donte DiVincenzo via the draft and Ersan Ilyasova in the first hour of free agency.

Key home games to note for the Bucks this season include the first-ever game at Fiserv Forum against the Indiana Pacers on Oct. 19, a matchup against the two-time defending NBA-champion Golden State Warriors on Dec. 7, the lone visit to Milwaukee by the Boston Celtics on Feb. 21, a St. Patrick’s Day matinee vs. the Philadelphia 76ers (Go Sixers!) on March 17, a visit from LeBron James and the Los Angeles Lakers on March 19 and a matchup against reigning MVP James Harden and the Houston Rockets on March 26.

The widespread campaign will be featured on TV, digital, radio and outdoor starting today. Tickets for all 41 regular season home games can be purchased here or at the Fiserv Forum Box Office.

Go Bucks!

Client – Milwaukee Bucks
   Chief Marketing Officer: Dustin Godsey
   Director of Brand Marketing: Erin Borkowsky

Agency: Laughlin Constable
   Creative Director – Pat Laughlin
   Executive Producer – Andy Gorzalski
   Art Director – Cody Murri
   Art Director – Dan Koel
   Senior Copywriter – Brian Sterricker
   Senior Account Manager – Jonathan Cleveland
   Account Coordinator- Charlie Murphy
   Senior Digital Strategist – Benjamin Bernhard

Production/Editorial Company: HIVE

Source: Laughlin Constable

Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.