Gv.grace asks their fans to give golf the f-word


Golf has never appealed to me that much, though I hear if you play it is addictive. However, I have never gone as far as synthpop band gv. grace asking people to well… give the sport the middle finger.

That is what tremendously videogenic Genevieve Dymond of the synthpop band gv.grace is asking though in an infectious new song called “F*ck Golf.” Together with her partner Griff Dymond, she’s already made a series of creative, provocative music videos: the colorful, hallucinatory “Only You,” for instance, and the intimate “Mai Love.” These independently-made clips have demonstrated that Genevieve Dymond is an entertainer who understands her own sex appeal – and who knows how to showcase it.

But for the band’s new track, “F*ck Golf,” they’ve turned to innovators Elise Mesner and Michael Atallah. Mesner wrote the video concept, and brought it to life together with Atallah. Together, these uniquely talented artists have used their impressive global craftmanship to create a music video that’s salacious, delicious, irreverent, and humorous.

It’s just the latest in a string of intoxicating singles from the duo, and their first new music since the release of the mesmerizing Heaven Mouth EP earlier this year. Though that EP contained a mere five songs, it brimmed over with musical ideas, and it strongly suggested a broad artistic background and a range of influences beyond those typical for synth-pop bands.

Genevieve shares the frames with some gorgeous friends, wide swaths of grass, and a handful of balls. Sometimes she’s clad in skimpy costumes made of a thin layer of artificial turf, and sometimes she’s dressed in… well, you’ll see.

She crawls through a tiny model town, sings to the camera covered in grass clippings, and lets her body provide a tee for a pair of ardent middle-aged golfers. Oh, and it features some of the most inventive uses of Astroturf we’ve ever seen. We are talking inventive here! Take a look below:

Wild right? It helps that “F*ck Golf” is such a great track. It floats in on a cascade of synthesizer arpeggios, and it’s driven along by a whip-crack beat and Genevieve’s seductive, half-spoken vocals.

Before they moved together to Los Angeles, Genevieve and Griff were part of two beloved Denver groups: Genevieve sang with the indie-folk orchestra Paper Bird, and Griff fronted the dream-drenched art-rock project Inner Oceans. It’s fair to say they’ve filtered everything they’ve learned from those experiences through their analog synthesizers and come up with something even fresher and bolder for gv.grace.

This video is the collision between burlesque and the PGA that we never knew we needed, and it’s all done so effortlessly that you’ll wonder why all golf tournaments aren’t as sexually provocative as this one.

The REEL360 team looks forward to more from gv.grace.