Everyone makes mistakes. God knows I do – especially when it comes to shopping. I, like so many others, automatically head to Amazon Prime to get our latest items, including groceries (man, I’m lazy).
But before there was Amazon, there was eBay, which seems kind of forgotten these days. Hence, 72andSunny Sydney has teamed up with the online store to create a series of, as they call it, “cheeky” 15- and 30-second spots that demonstrate eBAY Au is one-stop-shopping for savvy shoppers.
And to show this in comedic fashion, the spots feature a lesson or two from former Australian International Cricketer, Shane Warne. As a cricketing legend who has made some embarrassing mishaps and headlines in his day, eBay taps Warne to ensure others don’t have the same regrets, and instead uncover Australia’s top products and the best prices by checking eBay.
“We are very proud of our partnership with eBay. We loved getting the chance to reinforce the importance of what this company brings to consumers in Australia through a fun collaboration with Shane.” said, Johnny Tan, Executive Creative Director, 72andSunny APAC
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Julie Nestor, eBay Australia & New Zealand Chief Marketing Officer, told REEL360 that the new campaign doesn’t shy away from Australia’s unique sense of humor; “We’ve created a campaign that reflects the strength of our Australian business, without taking ourselves too seriously. We have some 40,000 Aussie stores on the platform, and we’re committed to offering the best prices on the top selling products in the country. Collaborating with Warnie has given us the perfect opportunity to remind Aussies of this strength, and have some fun along the way.”
The campaign is certainly engaging and relatable for those who have experienced shoppers’ remorse after paying too much for something. Again, I certainly have. The larger campaign will air on broadcast and online started May 6th across major capital cities.
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
