Earlier this year, we did a story on what we believed to be the oddest pairing we had ever witnessed – Donny Osmond and L’il Yachty for Chef Boyardee. Together, they created the strangest and catchiest rap song that we had heard all year for a brand.
Until now.
Congrats to Chicago’s mcgarrybowen, who has topped that pairing with an even stranger “collabo” of Grammy award-winning rapper Lil Jon and Kraft-Heinz’s iconic brand, Kool-Aid.
Yeah that ‘Yeah!’ and ‘Oh yeah!’ Kool-Aid. The same Kool-Aid that’s been irrelevant for years.
Led by mcgarry’s CCO Kurt Fries, the duo have dropped a catchy new song update of, “All I Really Want for Christmas.” In a twist that is sure to make Frosty melt from its hotness, the duo known for their classic “YEAH!” taglines unknowingly crash a stranger’s house to well, have a house party. Watch the best video of the week below:
“It’s not every day people hear a song from two icons like Kool-Aid Man and Lil Jon,” says Rachel Drof, marketing director, beverages, Kraft Heinz. “We love finding unexpected moments to bring fun into peoples’ lives, and hope this epic collaboration brings some joy and plenty of “OH YEAH” moments to people everywhere this holiday season.”
You gots that right, Rachel. That’s why this is “REEL AD OF THE WEEK.” You guys made 64-year-old Kool-Aid relevant again.
Credits:
Kraft Heinz:
MARKETING DIRECTOR: Rachel Drof
SOCIAL MEDIA MANAGER: Maya McDonald
AGENCY: mcgarrybowen, Chicago
PRODUCER: Sara Martin
EXECUTIVE CREATIVE DIRECTOR: Michael Straznickas (Art), Dave Reger (Copy)
CHIEF CREATIVE OFFICER: Kurt Fries
ACCOUNT EXECUTIVE: Lucy Bahler
SENIOR BUSINESS MANAGER: Alica Townsend
ASSISTANT ACCOUNT EXECUTIVE: Sydney Spreen
DIRECTOR OF BUSINESS AFFAIRS: Joann Baker
ASSOCIATE CREATIVE DIRECTOR: Scott Rench (Art), John Wrend (Copy)
EXECUTIVE DIRECTOR, STRATEGY: Shawna Ross
ASSOCIATE ART DIRECTOR: Max Franklin
ACCOUNT DIRECTOR: EB Jackson
COMMUNITY MANAGER: Lauren Hurlburt
DIRECTOR OF CONTENT PRODUCTION: Steve Ross
DIRECTOR OF STRATEGY: Kevin Kovanich
GROUP MANAGING DIRECTOR: Tom Smith
ACCOUNT SUPERVISOR: Jennifer Raeber
Music Supervision: Good Ear Music Supervision
Morgan Thoryk, Music Supervision
Production: Club Paradise
Brad Bischoff: Director & Editor
Alex Hidalgo: Executive Producer
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
