Reel Ad of the Week: Kool -Aid

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kool-aid-lil-jon

Earlier this year, we did a story on what we believed to be the oddest pairing we had ever witnessed – Donny Osmond and L’il Yachty for Chef Boyardee. Together, they created the strangest and catchiest rap song that we had heard all year for a brand.

Until now.

Congrats to Chicago’s mcgarrybowen, who has topped that pairing with an even stranger “collabo” of Grammy award-winning rapper Lil Jon and Kraft-Heinz’s iconic brand, Kool-Aid.

Yeah that ‘Yeah!’ and ‘Oh yeah!’ Kool-Aid. The same Kool-Aid that’s been irrelevant for years.

Led by mcgarry’s CCO Kurt Fries, the duo have dropped a catchy new song update of, “All I Really Want for Christmas.” In a twist that is sure to make Frosty melt from its hotness, the duo known for their classic “YEAH!” taglines unknowingly crash a stranger’s house to well, have a house party. Watch the best video of the week below:

“It’s not every day people hear a song from two icons like Kool-Aid Man and Lil Jon,” says Rachel Drof, marketing director, beverages, Kraft Heinz. “We love finding unexpected moments to bring fun into peoples’ lives, and hope this epic collaboration brings some joy and plenty of “OH YEAH” moments to people everywhere this holiday season.”

You gots that right, Rachel. That’s why this is “REEL AD OF THE WEEK.” You guys made 64-year-old Kool-Aid relevant again.

 
Credits:
Kraft Heinz:
MARKETING DIRECTOR: Rachel Drof
SOCIAL MEDIA MANAGER: Maya McDonald

AGENCY: mcgarrybowen, Chicago
   PRODUCER: Sara Martin
   EXECUTIVE CREATIVE DIRECTOR: Michael Straznickas (Art), Dave Reger (Copy)
   CHIEF CREATIVE OFFICER: Kurt Fries
   ACCOUNT EXECUTIVE: Lucy Bahler
   SENIOR BUSINESS MANAGER: Alica Townsend
   ASSISTANT ACCOUNT EXECUTIVE: Sydney Spreen
   DIRECTOR OF BUSINESS AFFAIRS: Joann Baker
   ASSOCIATE CREATIVE DIRECTOR: Scott Rench (Art), John Wrend (Copy)
   EXECUTIVE DIRECTOR, STRATEGY: Shawna Ross
   ASSOCIATE ART DIRECTOR: Max Franklin
   ACCOUNT DIRECTOR: EB Jackson
   COMMUNITY MANAGER: Lauren Hurlburt
   DIRECTOR OF CONTENT PRODUCTION: Steve Ross
   DIRECTOR OF STRATEGY: Kevin Kovanich
   GROUP MANAGING DIRECTOR: Tom Smith
   ACCOUNT SUPERVISOR: Jennifer Raeber

Music Supervision: Good Ear Music Supervision
   Morgan Thoryk, Music Supervision

Production: Club Paradise
   Brad Bischoff: Director & Editor
   Alex Hidalgo: Executive Producer

 
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.

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