Editors’ Note: Black history is American history. Reel 360 News’ Reel Black List is a commitment to recognizing the impact of Black voices across film, television, music, media, and culture every single day of the year. In a moment when DEI initiatives have been challenged and hard-won progress feels increasingly fragile, it’s more important than ever to amplify the voices of Black artists, leaders, and innovators who have shaped the industry and continue to move it forward. Today, we are so incredibly honored to spotlight and learn about 22-year advertising vet, Asmirh Davis.
Asmirh Davis is a 22-year advertising vet with expertise in integrated marketing, communications, media planning, and creative strategy. Before starting Majority in 2021, she held multiple roles at agencies such as Huge, BBDO, 360i, and Moxie, building brands including Verizon Wireless, AutoTrader, L’Oréal, and Norwegian Airlines.
As President, she leads the agency’s strategic vision and strategy work for clients, including NBA G League, Sprite, Coca-Cola, Zip, and Gilead Sciences, among others. In 2025, Asmirh was named to Inc. Magazine’s Female Founders 500, and ADWEEK’s 50 Industry Leaders at the Top of Their Game
Let’s meet Asmirh!
What’s the version of your origin story you don’t put on LinkedIn?
I call this my villain origin story… When I was young and relocated from a predominantly Black city and school to a predominantly white one, my new teacher automatically placed me in a program for the developmentally delayed. After weeks of boredom with material several grade levels below my ability, I told my parents, who demanded that I be tested and formally placed based on my skill level. After the test my teacher begrudgingly placed me in the advanced program.
That ordeal, among several other subtle and not so subtle forms of systemic racism I experienced in predominantly white spaces, started to shape my understanding of how the world worked and what that meant for me. So yeah, shout out to that teacher who unknowingly helped push that little Black girl from the south into using her intellect and empathy from personal experiences to dismantle the white supremacy agenda wherever possible.
Which dream did you outgrow? Which one won’t go away?
Any dream that is contingent on external recognition or physical reward for my work. I’ve never really cared much about others’ approval, but now I find it’s often antithetical to my dream today. Which is to create something that brings a positive change for others and lives on far beyond my years.
Was your career a choice, an accident, or a survival instinct?
I’d say it was an unexpected consequence of a series of very intentional decisions. Decisions that were made to not just survive the moment but ensure I could thrive in ways that felt true to who I was in that moment and who I wanted to be in the future. A philosophy that has served me well and I live by today.
Who were your mentors?
No official “mentors,” but there are those I have taken inspiration and guidance from in my journey… Kris Pinto, a brilliant marketing mind and founder of one of the first agencies I worked at, Moxie, not only built a wildly successful agency from the ground up but also created a culture that nurtured many of today’s industry leaders. And Rachel Ooms, someone who’s been everything from a manager, colleague, trusted friend and unofficial life coach along the way.
What’s a risk you took that looked insane to everyone else but felt necessary to you?
Quitting my job and starting an agency with two strangers in the middle of a Global pandemic. Felt like the obvious choice to me at the time, 5 successful years later, it now makes sense to everyone else
Tell us a story that’s 100% true and still sounds like bullshit?
Nothing comes to mind. At least not one I can share publicly.
What lie do you tell yourself to keep going?
That there’s an end goal. As an intrinsically motivated person, I am always in pursuit of something. And I tell myself once I reach that milestone, I will rest. It’s a lie.
You wake up in a film universe? What is it? Who do you play?
Marvel, Storm. Without question. Stoking chaos and disruption to defeat the enemy all while looking amazing doing it….YASSSSS!
What’s something people assume about you that’s completely wrong?
Everything. I’m a walking contradiction. The only thing for sure about me is that for every absolute you THINK you know, there’s a way I defy that narrative that you have no idea because I haven’t shown you that side.
What are you chasing next: clarity, chaos, peace, or power?
Peace. If the truth is that there is no end goal, the only thing that matters is to have peace and joy along this never-ending journey.
What does success look like when nobody’s watching?
The collective joy, smiles, inside jokes, and experiences shared only among those who were a part of making success possible.
What does 2026 look like for you?
Like a Spring Day. I spent the last year and a half moving into new phases professionally and personally. Transitioning into new roles and defining what I needed to evolve in my life meant I had to go through all the discomfort and missteps that come along with evolution. 2026 is the beginning of applying the knowledge and clarity I gained and watching them manifest in the world, like a spring flower.
For more Reel Black List honorees, click here.
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