Pollution helps patients breathe better for first time

(Flipping the script on Pollution)

According to the World Health Organization, air pollution kills millions of people every year. In fact, carbon dioxide exacerbates respiratory conditions in patients suffering from COPD and Asthma – often leading these patients to premature deaths.

AstraZeneca Brazil along with McCann Health created an innovative way to bring awareness to this epidemic. They launched the CO2 Inhaler, marking the first time pollution has been used to help patients breathe better. This special edition inhaler is made from carbon dioxide converted into biodegradable plastic, in order to create the plastic device which houses the canister of medication.

“AstraZeneca is committed to becoming carbon negative by 2030. The CO2 Inhaler sets a precedent for the future where it can tackle two issues at once. The health of our patients, and the health of our environment,” said AstraZeneca Brazil’s Senior Product Manager, Viviane Milício.

Watch the case study below:

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The CO2 Inhaler is a collaboration between AstraZeneca Brazil, McCann Health Sao Paulo and New York. Together, they worked with one of the world’s top 100 chemists – Cornell University’s, Geoffrey Coates, who has been leading research and development of CO2 converted into plastic for over a decade.

In addition, the team worked with Novomer, a leading sustainable manufacturing company Coates co-founded that specializes in the polymerization of carbon dioxide.


CLIENT: Astrazeneca Brazil

  • Viviane Milício – Senior Product Manager 
  • Natalia Menezes 

AGENCY: McCann Health

  • Matt Eastwood – Global Chief Creative Officer
  • Tim Jones – EVP Executive Creative Director
  • Stephanie Berman – EVP Executive Creative Director
  • Fabio Rodrigues – SVP Group Creative Director
  • Brian Wiesenthal – SVP Group Creative Director
  • Alessandra Gomes – Creative Director
  • Ed Zazzera – SVP Director of Integrated Production
  • Eddie Danino – Junior Producer
  • Larissa Virco – Account Manager
  • Saulo Lima – Account Executive
  • Fernanda Galvão – Strategy Director: 
  • Ycaro Prata – DP/ Director
  • Themis Neto – agency producer


  • Fuze Image
  • Sir Design –  Munjen Ng
  • Canja Audio