Beloved actor Reginald VelJohnson has his best team up since Bruce Willis and Urkel. The maker of the Planters brand and Mr. Peanut are feeling particularly nutstalgic this holiday season after many families spent a year apart and are teaming up with VelJohnson to shellebrate being able to come together again with loved ones for the holidays with a new music video.
sheesh, that’s a lot of nutty puns in one paragraph. Excuse us getting Meta for a sec.
The new music video, created by VaynerMedia, featuring original song “A Nutty Holiday,” throws it back to the grooves of past decades and features VelJohnson decking the halls, 90s shoulder pads and all. As VelJohnson gets into the holiday spirit, he and the Planters brand remind fans that no matter how much the fads change throughout the years, what always adds substance to the holiday season is spending it with the ones you love and the nuts you crave. Watch below:
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“I’m excited to team up with the Planters brand to create the new music video, ‘A Nutty Holiday,’ to kick off the holiday celebrations,” said VelJohnson. “The video was a lot of fun to make and brought up a lot of memories of how I’ve celebrated the holidays throughout the years. No matter how nutty things got, my family and I always came together to celebrate around great nuts. After all, it’s those around you who make the season special.”
Fans can also join in on the holiday “shellebrations as the brand turns your past into presents with the nutstalgia gift box giveaway. These limited-edition holiday boxes include retro brand swag, classic board games, a Bluetooth cassette boombox and a classic movie on DVD. No DVD player? No problem. Fans will also receive a code so they can download the movie electronically.
“Over the past 115 years, the Planters brand has been a part of everyone’s holiday celebrations. We are excited to keep this tradition alive by kicking off the holidays with a new music video featuring Reginald VelJohnson that reminds people what truly adds substance to the season,” said Jaynee Dykes, associate marketing director for the Planters brand. “We also want to spread the holiday cheer directly to our fans with our nutstalgia gift boxes, bringing people from past and present generations together to celebrate this season in a memorable way after a year apart.”
The Planters brand is continuing to perform little acts of extraordinary substance by giving away these nutstalgia gift boxes to fans to keep or pass along as their own act of substance this holiday season. With these nutstalgia gift boxes, we are helping families and friends make the most of the holiday season as they come together again around delicious nuts.
Fans can enter for a chance to win a nutstalgia gift box now until December 31 by visiting NUTstalgia.com. Get ready to turn your past into presents with these nutty retro gifts for the whole family!
CREDITS:
CLIENT: Hormel
- Rafik Lawendy – Marketing Director, Snacks and Desserts
- Jaynne Dykes – Associate Brand Director
- Zeeshan Tarique – Senior Brand Manager
AGENCY: VaynerMedia
- Rob Lenois – Chief Creative Officer
- Nick Miaritis – Executive Vice President
- Mike Pierantozzi – Executive Creative Director
- Jackie Blaze – Creative Director
- Katherine O’Brien – Creative Director
- Hannah Rand – Associate Creative Director
- Alisha Vollkommer – Associate Creative Director
- Liz Vargas – Copywriter
- Peter Pappalardo – Creator
- Jaymie Lipman – Director of Business Affairs
- Karla Macias – Agency Producer
- Ryan Martin – VP, Group Account Director
- Morgan Mills – Account Supervisor
- Amanda Cummins – Account Executive
- Olivia Long – Project Manager
PRODUCTION: Tool
- Adriana Robles – Director
- Dustin Callif – President
- Nancy Hacohen – Managing Director
- Rob Sexton – Executive Producer
- Mary Church – Producer
COST CONSULTANT: MRA
Doug Bergher Production Advisor
CO-PRODUCER: CMC
- Vicki Buttens – Production Manager
- Josh Gershon – On-Set Manager
EDIT: VaynerMedia
- Laura Shea Executive Producer
- Naina Pomerantz Senior Producer
- Jeremiah Shuff Senior Editor
- Haley Insley Lead Assistant
VFX: Jogger
- Andy Brown Creative Director
- Diana Cheug Head of Production
MUSIC HOUSE: Squeak-E-Clean Studios
- Zac Colwell Creative Director
- Alan Wilkis Composer
- Stuart St Vincent Mixer/Engineer/Sound Designer
- Surachai Sutthisasanakul Mixer/Engineer/Sound Designer
- Kit Winter Executive Producer
- Nick Doering Producer
