LA-based agency Battery announced Friday the appointment of Mike Parseghian as Head of Brand and Becky Ginos as Associate Creative Director.
As Head of Brand, Parseghian will report to Anson Sowby, Co-founder & CEO, and take lead new business efforts and manage current accounts including AECOM, Netflix and Mike’s Hard Lemonade.
He joins the agency from 72andSunny, where he was Group Brand Director for five years, overseeing Carl’s Jr., Hardee’s, Truth Initiative, General Mills (Totino’s & Old El Paso), Sonos and Activision’s full portfolio that included Call of Duty, Skylanders, Destiny and Guitar Hero.
“I’ve had my eye on Battery for some time now,” Parseghian said.
“I have been amazed at what they’ve been able to build in such a short amount of time.”
For seven years, Parseghian guided the Activision account – first at TBWA\Chiat\Day and then at 72andSunny – helping Call of Duty become one of the largest entertainment franchises in history.
New ACD Ginos will contribute to all agency clients with the goal of creating work that influences and changes culture.
Prior to Battery, Ginos was a creative at a number of award-winning agencies and brands, ranging from CP+B in Boulder to Deutsch and Vans in LA.
Before that, she spent six years as a creative at Chiat\Day\LA, where she worked on clients such as Airbnb, Netflix, Pepsi, Southwest Airlines, The Grammy’s and Crate&Barrel. She will report to Philip Khosid, Co-founder and Chief Creative Officer.
“Battery is nimble with an unusually flat structure,” she said. “It allows us to get straight to the point and help create work that reflects our clients’ points of view.”
The new hires continue an era of rapid growth for the the four-year-old independent shop, which was recently listed among the top 20 Fastest Growing Companies in Los Angeles by the LA Business Journal.
In 2017, Battery not only claimed new business wins like Netflix and Blizzard Entertainment, but also launched the eye-catching Netflix is a Joke campaign to promote the streaming brand’s stand-up comedy specials.
