Pamela Anderson is officially back to blonde, and the timing couldn’t be more fitting. After months spent as a redhead for recent film and theater roles, the iconic actress unveiled her signature platinum blonde look while accepting the Beauty Icon Award at the WWD Style Awards, marking a full-circle moment just as awards season heats up.
Anderson is expected to debut the refreshed look again on the Golden Globes red carpet, signaling a confident return to one of her most recognizable eras.
“Blonde hair has always made me feel most like myself,” Anderson said. “Color changes can put a lot of stress on my hair, so taking care of my hair is more important than ever. I love that Biolage not only keeps my hair super soft and healthy, but is also vegan, cruelty-free, and sustainable.”
Anderson announced the change on Instagram with a simple, “Back to blonde w @biolage.”
For the transformation, Anderson once again turned to Biolage, the brand she partnered with in 2025 for her first-ever haircare campaign. Known for its restorative, wellness-focused formulas, Biolage supported the bleaching process with its Hydra Source Collection, formulated with aloe vera and fermented hyaluronic acid to deliver up to six times more hydration after one use, helping maintain strength and softness during and after color treatment.
Her routine also includes the Full Rescue Invigorating Scalp Serum, infused with steam-distilled rosemary oil and niacinamide to support scalp health, improve strand strength, and enhance overall hair quality.
Michael Sanchez, VP of Global Marketing for Biolage, framed the moment as part of the brand’s larger philosophy. “This look is about honoring Pamela’s gorgeous blonde and maintaining the health of her hair. Biolage exists to support hair through every chapter, and this moment perfectly reflects our belief that healthy hair is always in style.”
The look underscores Biolage’s holistic approach to hair and scalp care, one rooted in hydration, balance, and intentional maintenance rather than quick fixes.
The transformation comes during a career resurgence for Anderson, who earned Golden Globe and SAG Award nominations in 2025 for her performance in The Last Showgirl and appeared opposite Liam Neeson in Paramount’s reboot of The Naked Gun. The moment blends nostalgia with reinvention, a theme that mirrors both her evolving body of work and her approach to beauty.
Anderson’s partnership with Biolage, announced last year, marked her first-ever haircare campaign and the brand’s largest collaboration in more than three decades. As the face of Biolage Professional Hair Spa, she represents the brand’s wellness-first philosophy, emphasizing vegan, cruelty-free formulas and sustainable innovation.
As Anderson steps into another high-profile awards season, blonde again, on her own terms, the moment reinforces a simple idea: healthy hair never goes out of style, no matter the role, color, or chapter.
Taking place at the Hollywood Palladium, the 83rd Golden Globes will air on CBS on Sunday, January 11, 2026, from 8 to 11 PM ET and streaming on Paramount+.
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