Omnicom rolled out its long-term strategy and new executive structure today, marking its first major announcement since completing the historic acquisition of Interpublic on November 26.
The combined company, now simply branded Omnicom, brings together the industry’s most extensive set of connected capabilities, unified by Omni, its advanced intelligence platform. Omnicom says the new structure gives clients five key advantages across the modern marketing landscape:
“The expertise and dedication of our leadership team and the promise of our Connected Capabilities make us uniquely positioned to turn this moment into a catalyst for intelligent growth,” said John Wren, Chairman and CEO of Omnicom. “I’m proud to welcome the people, agencies and clients of Interpublic to Omnicom. Together, we’ll be the go-to company that shapes how brands grow, how people connect and how culture evolves.”
A More Powerful Media Machine: Now the world’s largest media network, Omnicom will integrate paid, owned, earned and commerce channels using Acxiom RealID™ and new ID-less targeting tools designed for a privacy-first world.
Stronger Creative Output: With a deep bench of award-winning talent and expanded generative AI tools, Omnicom aims to deliver personalized content at scale across its major agency brands.
Commerce Integration: Omnicom will connect marketing investment directly to omnichannel sales performance, accelerating growth and ROI.
Enterprise-Level Generative AI: The merger enables Omnicom to deepen investments with leading AI model partners, accelerating clients’ marketing operations and decision-making.
Global Identity Leadership: Backed by Acxiom RealID, Omnicom now manages 2.6 billion verified global IDs — giving brands richer cultural, media and commerce insights without relying on third-party cookies.
To bring these capabilities to life, Omnicom is unifying expertise across media, commerce, precision marketing, advertising, production, health, PR, branding and experiential into what it calls Connected Capabilities — a fully integrated ecosystem powered by Omni.
Leadership Structure
Omnicom has named the following leaders to oversee each capability group:
• Florian Adamski, CEO, Omnicom Media (Hearts & Science, Initiative, Mediahub, OMD, PHD, UM, Acxiom)
• Chris Foster, CEO, Omnicom Public Relations (FleishmanHillard, Golin, Ketchum, Porter Novelli, Weber Shandwick)
• Sergio Lopez, CEO, Omnicom Production
• Duncan Painter, CEO, Omni & Flywheel Commerce Network
• Troy Ruhanen, CEO, Omnicom Advertising (BBDO, McCann, TBWA, U.S. Advertising Collective)
• Michael Larson, CEO, Diversified Agency Services, overseeing:
– Dana Maiman, Omnicom Health
– Mark O’Brien, Omnicom Branding
– Luke Taylor, Omnicom Precision Marketing
Enterprise Client Solutions
Omnicom is also launching two cross-company teams to support global clients:
• Client Success Leaders, led by Jacki Kelley and Andrea Lennon, ensuring integrated solutions across all capabilities.
• Global Growth Team, led by George Manas, driving enterprise-level innovation and new business strategy. Manas transitions from OMD Worldwide on February 1, 2026.
As previously announced, John Wren continues as Chairman & CEO; Phil Angelastro serves as EVP & CFO; and Philippe Krakowsky and Daryl Simm continue as Co-Presidents and COOs.
The full leadership roster is available at omc.com.
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