Omelet whips up new Google Play Creative

Our friends at Omelet have developed for Google Play in tandem with the launch of its new mobile gaming product, Google Play Games. 

If you’ve been living on an asteroid (or Florida) Google Play Games allows users to play their favorite Android mobile games on their PCs, providing benefits including larger screens, enhanced graphics and gameplay, and improved controls and progress that syncs seamlessly across all devices.

The two-pronged campaign, entitled “Mobile Games are Going Big,” brings awareness of the new experience to an audience who may be new to playing on mobile gaming emulators on PCs, leaning into the fun that can come with making the journey to PC with Google Play Games.

One component will target players who love casual puzzle games. Featuring popular actress and social media personality Caitlin Reilly and directed by The Office and Silicon Valley alum Zach Woods, the campaign, consisting of a two-minute and two 30-second spots, highlights three popular Playrix titles: Homescapes, Gardenscapes, and Township via a “celebrity home tour.”

Fans think Caitlin plans to take them on a tour of her new coastal mansion, but quickly learn she’s way more excited to show off the homes, gardens, and towns she’s been building since her mobile games landed on PC through Google Play Games. Watch below:


REELated:


“We all have a favorite mobile game we find ourselves playing after a long day to wind down. Google Play Games is providing players the opportunity to experience these games in a new and exciting way,” notes Raul Montes, Creative Director at Omelet.

Meanwhile, the product launch campaign targets loyal gamers by showcasing an iconic squad of wildly different and beloved characters working together to venture across a player’s room to reach a PC gaming station.

The surprising IP mashup includes Gingerbrave from Cookie Run: Kingdom, Rose Knight and Frostwing from Lords Mobile: Kingdom Wars, and Wind Panda Warrior from Summoners War: Chronicles, all characters from mobile megahits with hundreds of millions of downloads. You can check out the 60-second spot below:

Omelet worked with Oscar-nominated director collective Illogic to bring the spots to life with feature film-quality animation, as well as with Human Worldwide to craft an original track with lyrics that underscore the campaign messaging. 

“We’re proud that this campaign celebrates mobile games with the same reverence usually reserved for big-budget AAA titles. And now that they’re on PC, we’re excited to see more people enjoying them in more ways.” adds Jimmy Barker, Creative Director at Omelet

The campaign goes live Wednesday, July 5th, across CTV (streaming), digital, and social, marking the latest work out of Omelet gaming division Cheat Code and the agency’s second collaboration with Google Play. The first, “Battle at Home Screen for Diablo Immortal,” has been shortlisted by ADC, One Show, AICP, and Shots. 

CREDITS:

Playrix Campaign

CLIENT: Google Play

AGENCY: Omelet

PRODUCTION COMPANY: Imposter

Director: Zach Woods

EDIT: Cut and Run

MUSIC: Barking Owl

Talent: Caitlin Reilly

Google Play Games Campaign

CLIENT: Google Play

AGENCY: Omelet

PRODUCTION COMPANY: Illogic Studios

PRODUCTION: Psyop

PRODUCTION: Wizz

MIX: Lime

MUSIC: Human Worldwide


Follow us on Facebook!


Our friends at Omelet have developed for Google Play in tandem with the launch of its new mobile gaming product, Google Play Games. 

If you’ve been living on an asteroid (or Florida) Google Play Games allows users to play their favorite Android mobile games on their PCs, providing benefits including larger screens, enhanced graphics and gameplay, and improved controls and progress that syncs seamlessly across all devices.

The two-pronged campaign, entitled “Mobile Games are Going Big,” brings awareness of the new experience to an audience who may be new to playing on mobile gaming emulators on PCs, leaning into the fun that can come with making the journey to PC with Google Play Games.

One component will target players who love casual puzzle games. Featuring popular actress and social media personality Caitlin Reilly and directed by The Office and Silicon Valley alum Zach Woods, the campaign, consisting of a two-minute and two 30-second spots, highlights three popular Playrix titles: Homescapes, Gardenscapes, and Township via a “celebrity home tour.”

Fans think Caitlin plans to take them on a tour of her new coastal mansion, but quickly learn she’s way more excited to show off the homes, gardens, and towns she’s been building since her mobile games landed on PC through Google Play Games. Watch below:


REELated:


“We all have a favorite mobile game we find ourselves playing after a long day to wind down. Google Play Games is providing players the opportunity to experience these games in a new and exciting way,” notes Raul Montes, Creative Director at Omelet.

Meanwhile, the product launch campaign targets loyal gamers by showcasing an iconic squad of wildly different and beloved characters working together to venture across a player’s room to reach a PC gaming station.

The surprising IP mashup includes Gingerbrave from Cookie Run: Kingdom, Rose Knight and Frostwing from Lords Mobile: Kingdom Wars, and Wind Panda Warrior from Summoners War: Chronicles, all characters from mobile megahits with hundreds of millions of downloads. You can check out the 60-second spot below:

Omelet worked with Oscar-nominated director collective Illogic to bring the spots to life with feature film-quality animation, as well as with Human Worldwide to craft an original track with lyrics that underscore the campaign messaging. 

“We’re proud that this campaign celebrates mobile games with the same reverence usually reserved for big-budget AAA titles. And now that they’re on PC, we’re excited to see more people enjoying them in more ways.” adds Jimmy Barker, Creative Director at Omelet

The campaign goes live Wednesday, July 5th, across CTV (streaming), digital, and social, marking the latest work out of Omelet gaming division Cheat Code and the agency’s second collaboration with Google Play. The first, “Battle at Home Screen for Diablo Immortal,” has been shortlisted by ADC, One Show, AICP, and Shots. 

CREDITS:

Playrix Campaign

CLIENT: Google Play

AGENCY: Omelet

PRODUCTION COMPANY: Imposter

Director: Zach Woods

EDIT: Cut and Run

MUSIC: Barking Owl

Talent: Caitlin Reilly

Google Play Games Campaign

CLIENT: Google Play

AGENCY: Omelet

PRODUCTION COMPANY: Illogic Studios

PRODUCTION: Psyop

PRODUCTION: Wizz

MIX: Lime

MUSIC: Human Worldwide


Follow us on Facebook!