From the mid-1980s to the mid-2000s no athlete owned brand endorsements and sports marketing more than Chicago Bulls legend Michael Jordan. Every championship ring “23” earned brought a new contract with Nike, Hanes, Upper Deck and of course, Gatorade. M.J., now 60 (wow), has held relationships with each of these brands for more than three … Continue reading Be Like Mike makes a comeback in new Gatorade spot