Ogilvy triumphs at 2024 Cannes Lions

Ogilvy CAnnes

Ogilvy has made a significant impact on the opening day of the 2024 Cannes Lions International Festival of Creativity securing its first Grand Prix along with four Gold Lions for its innovative and influential creative campaigns.

In addition to these top honors, Ogilvy’s global creative network earned three Silver and eight Bronze Lions, bringing their total haul to 16 Lions.

Leading the accolades was the “Recycle Me” campaign for Coca-Cola, developed by WPP Open X and spearheaded by Ogilvy New York. This campaign, supported by Ogilvy LATAM, Ogilvy PR, and EssenceMediacom, won the prestigious Grand Prix in the Print & Publishing category. This win marks Coca-Cola’s first Cannes Lions Grand Prix in a decade.

The campaign’s striking images, featuring the iconic Coca-Cola logo on crushed cans alongside a ‘Recycle Me’ call to action, aimed to promote recycling among consumers. The campaign also secured a Gold Lion in the Outdoor category.

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Guillermo Vega, Ogilvy’s global creative network lead for WPP Open X, highlighted the campaign’s innovative approach: “The Coca-Cola brand is globally recognizable for its distinctive logo and packaging. By emphasizing the ‘Recycle Me’ message on every can, we tapped into these strong brand elements. Altering the logo is bold since it’s typically considered untouchable, but even when crushed, it remains identifiable, presenting a unique opportunity.”

Samira Ansari, chief creative officer of Ogilvy New York, reflected on the campaign’s success: “This was a unique way to celebrate the brand’s iconicity while promoting an important initiative for Coca-Cola: encouraging consumers to recycle. We are incredibly grateful to our clients for supporting and championing creativity in all its forms—even crushed ones.”

Other notable achievements for Ogilvy include the “Michael CeraVe” campaign for CeraVe, which won a Gold Lion in the Health & Wellness category. This campaign was created by WPP Onefluence and led by Ogilvy PR New York. Additionally, “Breathe Through It” for Halls, created by DAVID Madrid, earned a Gold Lion in the Audio & Radio category, and “Meet Marina Prieto” for JCDecaux, also by DAVID Madrid, secured a Gold Lion in the Outdoor category.

Winners of the Lions will be announced at the Award Shows taking place each evening throughout the Festival, from 17 to 21 June 2024. Click here for more Reel 360 News from Cannes.

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Ogilvy CAnnes

Ogilvy has made a significant impact on the opening day of the 2024 Cannes Lions International Festival of Creativity securing its first Grand Prix along with four Gold Lions for its innovative and influential creative campaigns.

In addition to these top honors, Ogilvy’s global creative network earned three Silver and eight Bronze Lions, bringing their total haul to 16 Lions.

Leading the accolades was the “Recycle Me” campaign for Coca-Cola, developed by WPP Open X and spearheaded by Ogilvy New York. This campaign, supported by Ogilvy LATAM, Ogilvy PR, and EssenceMediacom, won the prestigious Grand Prix in the Print & Publishing category. This win marks Coca-Cola’s first Cannes Lions Grand Prix in a decade.

The campaign’s striking images, featuring the iconic Coca-Cola logo on crushed cans alongside a ‘Recycle Me’ call to action, aimed to promote recycling among consumers. The campaign also secured a Gold Lion in the Outdoor category.

REELated:

Kazakhstan celebrates first Gold win on Day 3 of Cannes Lions

Guillermo Vega, Ogilvy’s global creative network lead for WPP Open X, highlighted the campaign’s innovative approach: “The Coca-Cola brand is globally recognizable for its distinctive logo and packaging. By emphasizing the ‘Recycle Me’ message on every can, we tapped into these strong brand elements. Altering the logo is bold since it’s typically considered untouchable, but even when crushed, it remains identifiable, presenting a unique opportunity.”

Samira Ansari, chief creative officer of Ogilvy New York, reflected on the campaign’s success: “This was a unique way to celebrate the brand’s iconicity while promoting an important initiative for Coca-Cola: encouraging consumers to recycle. We are incredibly grateful to our clients for supporting and championing creativity in all its forms—even crushed ones.”

Other notable achievements for Ogilvy include the “Michael CeraVe” campaign for CeraVe, which won a Gold Lion in the Health & Wellness category. This campaign was created by WPP Onefluence and led by Ogilvy PR New York. Additionally, “Breathe Through It” for Halls, created by DAVID Madrid, earned a Gold Lion in the Audio & Radio category, and “Meet Marina Prieto” for JCDecaux, also by DAVID Madrid, secured a Gold Lion in the Outdoor category.

Winners of the Lions will be announced at the Award Shows taking place each evening throughout the Festival, from 17 to 21 June 2024. Click here for more Reel 360 News from Cannes.

Follow us on Facebook, X and Instagram

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