Ogilvy refreshes Chicago Film Fest’s 55th year

Sooooo, The Chicago International Film Festival is ready for AARP.

The fantastic annual festival, featuring over 150 films, turns 55 this year. What to do to celebrate?

You turn to Ogilvy, Chicago for a brand spanking new refresh.

The festival, in partnership with the award-winning agency, today dropped a refreshed brand identity to coincide with the 55th edition of the Festival, taking place October 16 – 27.

Featuring more than 150 films, the festival is committed to delivering to audiences, impactful films that represent inclusivity and the art of film.

The branding, which was typically created by DDB Chicago, features a clean, dynamic aesthetic while staying true to Festival founder Michael Kutza’s original vision, reflects the Festival’s renewed outlook through the eyes of new leadership and strikes a balance between the brand’s rich history and exciting future.

Led by new Artistic Director Mimi Plauché and Managing Director Vivian Teng, the 55th Chicago International Film Festival is the longest running competitive international film festival in North America and remains committed to selecting the world’s most exciting, compelling and groundbreaking feature films, documentaries and short films, including multiple Oscar® contenders and winners, year after year.

ALSO READ: ‘Les Misérables’ charges Colcoa opening night audience

According to Teng, the Festival’s decision to move toward a refreshed brand could not be timelier, “When looking toward the Festival’s future, we sought to refresh our brand while retaining what audiences know and love about our organization,” said Teng. “Ogilvy’s design, along with their ‘What role will you play?’ campaign, did exactly this, with care toward emphasizing each person who makes our Festival special.”

Here’s a look at the new poster:

FEST_55_Poster_HighRes

David Loew, executive creative director at Ogilvy, the Chicago International Film Festival had this to say about the partnership.

“Film festivals (and the film industry itself) sometimes act like they exist in a vacuum. But the most important role in film belongs to our audience. They’re the ones who make it all possible, whether they’re certified cinephiles or newbies,” said Loew. “By celebrating the moviegoer, The Chicago International Film Festival aims to be the most inclusive and welcoming film festival in the world.”

The festival runs Oct. 16-27, 2019 at the AMC River East, 322E. Illinois St., and features more than 150 films, with a vast diversity of offerings.

Highlights include numerous competitive categories and several highlight programs such as Black Perspectives, Cinemas of the Americas, International Comedy, Women in Cinema, Out-Look, After Dark and the City & State program (showcasing films made in Chicago and throughout Illinois.)

SOURCE: Chicago International Film Festival

Sooooo, The Chicago International Film Festival is ready for AARP.

The fantastic annual festival, featuring over 150 films, turns 55 this year. What to do to celebrate?

You turn to Ogilvy, Chicago for a brand spanking new refresh.

The festival, in partnership with the award-winning agency, today dropped a refreshed brand identity to coincide with the 55th edition of the Festival, taking place October 16 – 27.

Featuring more than 150 films, the festival is committed to delivering to audiences, impactful films that represent inclusivity and the art of film.

The branding, which was typically created by DDB Chicago, features a clean, dynamic aesthetic while staying true to Festival founder Michael Kutza’s original vision, reflects the Festival’s renewed outlook through the eyes of new leadership and strikes a balance between the brand’s rich history and exciting future.

Led by new Artistic Director Mimi Plauché and Managing Director Vivian Teng, the 55th Chicago International Film Festival is the longest running competitive international film festival in North America and remains committed to selecting the world’s most exciting, compelling and groundbreaking feature films, documentaries and short films, including multiple Oscar® contenders and winners, year after year.

ALSO READ: ‘Les Misérables’ charges Colcoa opening night audience

According to Teng, the Festival’s decision to move toward a refreshed brand could not be timelier, “When looking toward the Festival’s future, we sought to refresh our brand while retaining what audiences know and love about our organization,” said Teng. “Ogilvy’s design, along with their ‘What role will you play?’ campaign, did exactly this, with care toward emphasizing each person who makes our Festival special.”

Here’s a look at the new poster:

FEST_55_Poster_HighRes

David Loew, executive creative director at Ogilvy, the Chicago International Film Festival had this to say about the partnership.

“Film festivals (and the film industry itself) sometimes act like they exist in a vacuum. But the most important role in film belongs to our audience. They’re the ones who make it all possible, whether they’re certified cinephiles or newbies,” said Loew. “By celebrating the moviegoer, The Chicago International Film Festival aims to be the most inclusive and welcoming film festival in the world.”

The festival runs Oct. 16-27, 2019 at the AMC River East, 322E. Illinois St., and features more than 150 films, with a vast diversity of offerings.

Highlights include numerous competitive categories and several highlight programs such as Black Perspectives, Cinemas of the Americas, International Comedy, Women in Cinema, Out-Look, After Dark and the City & State program (showcasing films made in Chicago and throughout Illinois.)

SOURCE: Chicago International Film Festival