With the NFL FLAG Championships presented by Toyota kicking off this week in Canton, the NFL has launched its newest national campaign: “Chase Something” — a rousing, fast-paced celebration of the sport’s rapid ascent and the next generation of athletes determined to leave their mark.
Created with agency partner Zambezi and produced by FIN Studios, “Chase Something” leans into the determination, speed, and swagger that define today’s flag football — framing the sport as not just a game, but a movement. Visually, the campaign focuses on the art of pursuit, keeping the camera in motion as athletes sprint toward dreams, opponents, and legacy. It’s a visceral reminder that this is a game for everyone with the drive to chase something greater.
Starring Washington Commanders quarterback Jayden Daniels and Team USA Olympic gymnast Jordan Chiles, the campaign highlights the rising stars of flag football — from youth standouts to global ambassadors and collegiate athletes. Also featured are Sophie Guitron (2024 Jr. National Team), Trishelle Tucay (2025 Jr. National Team), Mahden Meyers, Isaiah Flores (Team All Out), Ashlea Klam (2025 U.S. National Team), Kodie Fuller (Australia Women’s National Team & NFL/IFAF Global Flag Ambassador), and Janasia Wilson (the first Nike NIL flag football athlete). Watch below:
“That opportunity should be accessible to every young athlete — especially girls — who dream big and work hard,” said Jordan Chiles. “Flag football sends such a powerful message that there is a path. I’m proud to be part of a campaign that helps open those doors.”
As the sport prepares for its Olympic debut at the 2028 Los Angeles Summer Games, “Chase Something” captures a defining moment for flag football — a game once on the sidelines, now stepping into the spotlight.
“Chase Something celebrates athletes who embody the spirit of flag football while inviting others to be part of the movement,” said Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL. “Flag participation is exploding — from youth leagues to girls’ varsity teams to international tournaments. Our focus is on creating more opportunities for young athletes everywhere.”
Participation is already booming. Played by over 20 million people in more than 100 countries, flag football is fast, non-contact, and inherently inclusive. It’s growing especially fast among women and girls. Sixteen U.S. states now sanction girls flag as a varsity sport, and more than 100 colleges offer women’s varsity or club-level teams, some with scholarships on the line.
The campaign also underscores the NFL’s ongoing effort to establish a clear pipeline for girls in the game — a crucial step in cultivating a truly global talent pool ahead of LA28.
“We believe deeply in the power of sport to inspire,” said Alex Cohn, Partner at Zambezi and Head of Content at FIN Studios. “As flag football opens doors for more young athletes, it’s incredible to watch them showcase their skills and chase their goals — on and off the field.”
The momentum peaks this week with the NFL FLAG Championships presented by Toyota, running July 17–20 at ForeverLawn Sports Complex in Canton, Ohio. ESPN, ABC, Disney and the NFL will provide 33 hours of coverage across the weekend. Over 3,000 youth players representing all 32 NFL clubs will compete, including campaign stars Guitron, Meyers, Flores, and Tucay.
Also on the field will be eight 14U co-ed international teams from Australia, Brazil, Canada, China, Germany, Great Britain, Mexico, and Puerto Rico, further proving that flag football is no longer just a backyard game — it’s a global sport with Olympic status and unstoppable energy.
CREDITS:
BRAND – NFL
- Tim Ellis, Chief Marketing Officer
- Ian Trombetta, SVP, Social & Influencer Marketing
- Marissa Solis, SVP, Global Brand & Consumer Marketing
- Sarah Bishop, VP, Global Brand & Consumer Marketing
- Tony Isetta, VP, Head of Content Marketing
- Chris Hill, Executive Producer, Creative Marketing
- Nate Steele Sr., Creative Director, Creative Marketing
- Paul Andraos, Creative Director, Creative Marketing
- Alison Maddern, Senior Producer, Creative Marketing
- Carla Lopez, Producer, Creative Marketing
- Alyse Brehm, Director, Global Brand & Consumer Marketing
- Claire Egerter, Manager, Global Brand & Consumer Marketing
- Max Blank, Global Brand & Consumer Marketing Associate
- Kylie Callura, Senior Manager, Social & Influencer Marketing
- Natalie Leist, Manager, Social & Influencer Marketing
AGENCY – ZAMBEZI
- Jean Freeman, Principal & CEO
- Chris Raih, Founder
- Laura Stayt, President
- Gavin Lester, Chief Creative Officer
- Matt Babazadeh, Head of Strategy
- Jay Morrison, Creative Director
- Simon Roseblade, Creative Director
- Amanda Cosindas, Director of Communications
PRODUCTION COMPANY – FIN STUDIOS
- Travis Hanour, Director
- Alex Cohn, Executive Producer/Head of Content
- Tabitha Onofri, Head of Studio
- Corey Waters, Director of Photography
- Katelyn Pippy, Line Producer
- Angela Wells, Producer
Shawn Janoski, Production Supervisor - Erick “CK” Andalon, Production Coordinator
- Jason Slaughter, 1st AD
- Yoona Kwak, Wardrobe Stylist
- Jack Meltzer, Production Designer
POST PRODUCTION – FIN STUDIOS
- Morgan Menco, Senior Producer (Post)
- Angela Wells, Producer (Post)
- Alex Morrison, Editor
- Anne Goldberg, Post Production Supervisor
- Kolby Jameison, Assistant Video Editor
- Cody Pomeroy, Assistant Video Editor
- Damien Nemire-Pepe, Director of Motion Design/VFX
- Maribeth Emigh, VFX Artist
- Dan Edwards, Colorist
- Ben Freer, Sound Mix/Design
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