New Normal – Cutters’ end of the world as they know it

(Flavor’s Brian McCauley)

Editor’s Note: The world changed right before our very eyes. We now work, live, exercise and entertain ourselves in our homes. This is the new normal. In this new on-going series, we check in on ad agencies, production companies, post-houses, and anyone else who wants to talk about their personal experiences during this coronavirus COVID-19 pandemic.

Established in Chicago in 1980, Cutters has cemented its “street cred” as a premier provider of extraordinary editing and post-production artistry, and today the company is among the world’s largest independent editorial companies.  It’s of course the umbrella for Cutters, Flavor Design, Another Country, dictionary films and Picnic.

Based on its legit reputation for world-class editorial talents, family values and truly great leadership, over time, Cutters has now established successful studios in Detroit, Los Angeles, Tokyo, New York City and Kansas City.

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But whether it’s editing, design, production or sound design, those tasks are now being performed at home. Set to the tune of R.E.M’s The End of the World as We Know It, Cutters has shared with Reel 360, their new home music video. Made of up stills from various Cutters team members, the video moves along to the apocalyptic song. And we love it. Watch below:

ALSO READ: Tony Sharpe’s old normal is new for many others

We get the feeling this is anything but the end for Cutters. Seems like it’s a whole new beginning of creativity. What’s your “New Normal?” Send your story to us. We want to hear about it.

Colin Costello is the West Coast Editor of Reel 360. Contact him at or follow him on Twitter at @colinthewriter1