DoorDash has announced its first-ever dedicated DashPass creative campaign titled “DashPass Pup” that cements DashPass as the must-have, all-access pass to the best of your neighborhood.
Inspired by the amount of time people were spending with their pets while working from home, and now for some a start to return to the office, the spot takes us on a journey of missing our furry friends. The experiences powered by DashPass featured in the creative highlight how a dog owner and his pup stay connected through multiple same-day deliveries on DoorDash thanks to DashPass’ $0 delivery fees.
In the new :30 spot, developed by The Martin Agency, we first see the dog receiving a doggy-door delivery of fast-food-themed dog toys. Then, peanut butter. And lastly, the dog is surprised as its owner returns home with a pick-up order of Busch Dog Brew, an alcohol-free all-natural broth intended for animals, as well as a six-pack of beer for himself. The creative will show up in TV, online video, digital, and social.
The new creative effort demonstrates the true value of DashPass membership and the wide breadth of items you can order with unlimited $0 delivery fees through DashPass, including grocery, convenience, pet, and alcohol items. Watch below:
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“From food and flowers to convenience and concerts DashPass is the best way to unlock access to all of the richness of your neighborhood and with our first-ever dedicated DashPass creative campaign we wanted to convey that with a DashPass membership you’re free to get as much as you want–because you can. Regardless of if it’s pampering your pets, stocking your home for your family, or simply treating yourself, you can have it all,” said David Bornoff, DoorDash’s Head of Brand Marketing.
He adds, “We knew we wanted to extend the campaign into real-world benefits for our members so we brought the membership experience to life beyond the creative by launching a DashPass-exclusive of Busch Dog Brew, a first of many exclusive experiences to come designed uniquely for DashPass members.”
To celebrate the DashPass Pup campaign, DashPass members will exclusively get BOGO Dog Brew starting on 9/13 for a limited time from 13 DashMarts across the nation. This is the first time Busch Dog Brew will be available direct to consumers for same-day delivery, exclusively for DashPass members.
The new campaign starts running Friday, September 10.
CREDITS:
CLIENT: DoorDash
- Kofi Amoo-Gottfried, VP of Marketing
- David Bornoff, Head of Brand Marketing
- Katie Daire, Senior Director of Consumer Marketing
- Mariota Essery, Executive Creative Director
- Armando Samuels, Creative Director
- Alex Hebels, Senior Manager of Integrated Marketing Strategy and Operations
- Kristen Saruwatari, Integrated Marketing Strategy and Operations
- David Jacobs, Director of Consumer Product Marketing
AGENCY: The Martin Agency
- Danny Robinson, Chief Creative Officer
- Jerry Hoak, MD Executive Creative Director
- Mike Kelly, Creative Director
- Derek Smith, Sr. Art Director
- Stacy-Ann Ellis, Sr. Writer
- Lex Cabrera, Art Director
- Adam Goffstein, Writer
- Tasha Dean, SVP/Head of Integrated Production
- Ann Parker, Executive Producer
- Dylan Heimbrock, Sr. Producer
- Dusty Slowik, SVP/ Director of Business, Legal and Financial Affairs
- Jordan Muse, MD Head of Account Leadership
- Katie White, Account Director
- Lea Chastine, Account Supervisor
- Jaclyn Ruelle, Managing Director, Cultural Impact Lab
- Matt Kessler, Manager, Cultural Impact Communications
- Kenia Najera, Specialist, Cultural Impact Communications
PRODUCTION COMPANY: Partizan
- Luis Cerevo, Director
- Lisa Tauscher, Executive Producer
- Kimi Porter, Head of Production
- Raffi Adlan, Producer
EDIT: Rock Paper Scissors
- Aaron Tompkins, Editor
- Eve Kornblum, Managing Director
- Ollie Nevin, Edit Assist
- Shayna Rubin, Producer
FINISH/VFX: The Mission
- Gizmo Rivera, VFX Supervisor
- Jessica Lock, Executive Producer
- Ryan Meredith, Producer
COLOR: Company 3
- Sean Coleman, Colorist
- Matt Moran, Senior Producer
MUSIC: Squeak E Clean Studios
- Rob Barbato, Executive Creative Director
- Kit Winter, Executive Producer
- Tarjas White, Senior Producer
- Nick Doering, Producer
MIX AND SOUND DESIGN: Lime Studios
- Susie Boyajan, Executive Producer
- Michael Anastasi, Sound Design
- Zac Fisher, Mix
