Blue Diamond Growers’ new campaign for their Almond Breeze Almondmilk, features and celebrates brand’s relationship with its farmers, legacy of excellence, and commitment to quality.
Titled “A Family of Growers,” the video campaign tells the stories of the Indarts who are an authentic growers who comes from a multi-generational farming family.
“It is an honor to be here and share with consumers a glimpse into the family history of growing almonds,” said Central Valley grower Ryan Indart says in the video. “It’s a humbling experience to carry on the family name, and even more humbling and gratifying to raise my kids in this environment. Blue Diamond has a special adherence to quality and ethics, and they care about their farms, ground and trees.”
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“Blue Diamond is a leader in the almond industry, and we are excited to tell our story of how quality begins on the farm,” said Mark Jansen, President and CEO for Blue Diamond. “We’ve been pioneering how almonds are enjoyed for over 100 years and as the number one almondmilk in the U.S., Almond Breeze is launching this campaign to create a unique connection between consumers and our hardworking family of growers.”
The series will eventually also spotlight other Blue Diamond Grower families in the coming months to include Central Valley growers the Bocks Family, Chandler Family, Gemperle Family, and Romero Family, and Greater Sacramento growers the Evans Family and Martinez Family.
The spots will run on a variety of networks including Bravo, Food Network, HGTV, TNT, TBS, USA, and Lifetime.
Source: Blue Diamond Growers
