| Reel 360 – We are Advertainment
Reel 360 is a daily digital trade magazine that covers the national news on all aspects of advertising, film, TV, media, music, entertainment. The content is original, written by industry experts and contributing Op Eds
1+ ABC was Sunday’s highest-rated and most-watched broadcast network thanks to a commercial-free airing of Black Panther and an ABC News tribute to star Chadwick Boseman, who tragically passed away on Friday night after a 4-year battle with colon cancer. “We are all heartbroken by the tragic loss of Chadwick Boseman—an extraordinary talent, and one … Continue reading “6 million tune into Chadwick Boseman tribute on ABC”
3+ The Reel 360 team misses sports. Can we say it again? We miss SPORTS. So, thank god for the NFL Draft because it gives us the hope of sports returning. To support the ABC NFL Draft 2020, Seattle-based The New Blank created a branding package that frames the show’s focus on players’ personal stories and what … Continue reading “The New Blank kicks off ABC’s NFL Draft 2020”
2+ The popular series portraying a “neither high nor low” class family is getting a Chicago-based spinoff featuring Sue Heck ABC has officially ordered the long-discussed “The Middle” spinoff to pilot. Led by Eden Sher, the untitled comedy will follow the twentysomething adventures of eternal optimist Sue Heck as she leaves the small town of … Continue reading “‘The Middle’ spinoff ordered to pilot at ABC”
1+ GLAAD announced the findings of its annual Where We Are on TV report. Where We Are on TV analyzes the overall diversity of primetime scripted series regulars on broadcast networks and assesses the number of LGBTQ regular and recurring characters on primetime scripted cable programming and original scripted streaming series on the services Amazon, Hulu, and Netflix for … Continue reading “GLAAD releases Where We Are on TV report”
1+ Known entertainment public relations firm GoodGirlPR is excited to announce its new client Nadhege Ptah, a one-of-a-kind artist with a psychology and dance background. Recently, Nadhege co-starred in Showtime television series City on a Hill. As a producer and featured lead, her short films landed distribution on CBS, PBS, ABC, NBC, and FOX, just to name … Continue reading “GoodGirlPR signs actor and writer Nadhege Ptah”
1+ Thirty-two incredible women were on the hunt for love with Matt James when the exciting, landmark 25th edition of The Bachelor premiered on MONDAY, JAN. 4 (8:00-10:01 p.m. EDT), on ABC. At the end of night one, 24 lucky bachelorettes remained to toast the Bachelor and join him on the romantic adventure of a lifetime! Matt James, … Continue reading “Meet the 32 Bachelorettes vying for Matt James’ heart”
1+ Unmasked, angry and egged on by an impeached president whose days in the White House will end on January 20, thousands of supporters, now turned rioters, of President Trump amassed in Washington, D.C., and then stormed the Capitol attempting to stop the electoral process. What amounts to a bloody coup in order to reject … Continue reading “Trump unleashes mayhem as rioters storm Capitol”
1+ As storytellers, we need the right inspiration and tools in which to convey and translate our experiences. And the world is full of stories, even more so during a pandemic, that are just waiting to be told. In the latest innovative creative campaign for Kia Motors by David&Goliath, Kia introduced the all-new 2021 Sorento, a … Continue reading “David&Goliath turn Kia Sorento into storytelling machine”
1+ Arclight Films is set to handle worldwide distribution rights for the romantic comedy A Very Senior High. The romantic comedy features a stellar ensemble cast featuring Academy Award winner Ellen Burstyn (The Tale, Interstellar), James Caan (Elf, Misery), two-time Academy Award nominee Ann-Margret (Going in Style, Carnal Knowledge), Golden Globe nominee Jane Curtin (The … Continue reading “Arclight Films to handle ‘A Very Senior High’ globally”
1+ FilmLA, has issued an update regarding regional filming activity since the reopening of LA County to on-location filming in June. Over the last twenty weeks, FilmLA has received approximately 2,565 film permit applications spanning 1,967 unique projects. Monthly application intake increased 23.7 percent in October (to 880 permits) as compared to September (711 permits), … Continue reading “LA film production at 47% since reopening”
1+ President-elect Joe Biden and Vice President-elect Kamala Harris made victory speeches, stressing unity and diversity, to the nation Saturday night in Wilmington, Delaware. Harris, 56, the first woman and first woman of color to be elected vice president, was first to take the stage, savoring the solo moment in a suffragette-white pantsuit, waving to … Continue reading “Joe Biden and Kamala Harris deliver healing speeches”
1+ Our friends at Cloud 21 International and Kultura PR International have announced the third annual “Production Without Borders” special event that will be held during the 2020 virtual American Film Market on November 10, 2020 at 11 a.m PST. “We’re delighted to be able to hold our third annual Production Without Borders event once again this … Continue reading “The 3rd annual ‘Production Without Borders’ lineup”
1+ Today, 1stAveMachine announced the addition of director Ron Brodie to its roster. Drawing inspiration from many different sources, Brodie’s diverse body of work blurs the lines between identity and ability, carving space to explore his memories and true events of life in his own creative vision. He believes that telling stories that are often … Continue reading “1stAveMachine signs director Ron Brodie”
1+ President Donald Trump and Democratic nominee Joe Biden’s competed at town halls Thursday evening. The Vice-President and the People snagged 12.2 million viewers on ABC and a 2.6 rating among adults 18-49 last night. Over on the NBC network, a pettish Trump was grilled by Savannah Guthrie’s sharp tongue and fact checks ready in front … Continue reading “Joe Biden and Donald Trump duel it out over ratings”
1+ In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”
2+ With just 30 days left before election day, the Courageous Conversation Global Foundation (CCGF), which is focused on racial equity, is launching ‘Vote For Them’. Created by Goodby Silverstein & Partners, the campaign reimagines election signs by replacing the names of politicians with the names of victims of police brutality. It’s a reminder to … Continue reading “New voter campaign addresses police brutality”
1+ There are a handful of brands that only require a logo to identify them. Target has its bullseye. Nike, its swoosh. Apple, well an apple. And of course McDonald’s has its golden arches and food. Is there anyone out there who doesn’t know what a Big Mac, Quarter Pounder with Cheese or Fries look … Continue reading “New McDonald’s billboards have bite”
2+ New town. New secrets. New Little Liars. A new generation of Pretty Little Liars is coming to HBO Max, which has given a direct-to-series order for the new Max Original drama Pretty Little Liars: Original Sin, from executive producer/writer Roberto Aguirre-Sacasa (Riverdale, Chilling Adventures of Sabrina) and co-executive producer/writer Lindsay Calhoon Bring(Chilling Adventures of Sabrina). Twenty years ago, a series of … Continue reading “New town. New lies. And they’re coming to HBO Max”
1+ Kia Motors America’s groundbreaking introduction of the all-new 2021 K5 continues with this weekend’s 72nd Emmy® Awards telecast. In a year full of firsts, Kia, in partnership with the Television Academy, is implementing a first-of-its-kind integration where the K5 will be prominently featured in what are sure to be the most high-profile and unforgettable … Continue reading “Kia’s K5 goes for the red carpet on Emmy broadcast”
1+ The Television Academy hosted the second of its five 2020 Creative Arts Emmy® Awards ceremonies honoring outstanding artistic and technical achievement in television at Emmys.com. The ceremony awarded many talented artists and craftspeople in the categories of Variety Programming. The ceremony was hosted by Emmy-nominated host Nicole Byer and featured presenters from some of … Continue reading “Second night of 2020 Creative Emmy Winners”
