In a move that signals a new chapter for independent social-first agencies, Movement has officially acquired Newfangled Studios, bringing together two pioneering forces in the world of creative and performance-driven social media marketing.
Movement has established itself as a leader in the space, working with global brands like Amazon, Netflix, and Intuit to drive innovative campaigns and social-led strategy. Newfangled Studios, known for its award-winning creative work, has long partnered with heavyweights such as Google and Bank of America, earning industry-wide recognition for its bold, visually arresting storytelling.
The acquisition reflects the evolving needs of brands in today’s fast-moving media landscape. As social continues to outpace traditional channels in both cultural influence and marketing effectiveness, brands are seeking partners with deeper capabilities across content, creators, paid media, and production. Together, Movement and Newfangled offer more than 16 years of combined expertise, forming a powerhouse of creative, strategic, production, performance, and media buying capabilities—all purpose-built for the age of social.
“This is about giving brands what they need to win on the platforms where culture happens now,” said Jason Mitchell, Co-Founder of Movement. “By joining forces with Newfangled, we’re deepening our creative firepower and expanding what’s possible for our clients.”
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