Chunky Mint Mobile spot is so not right


The Reel 360 Team might puke.

Three-year-old wireless company, Mint Mobile will air an ad during America’s largest marketing event, Super Bowl LIII on CBS, created by its in-house team. The newcomer joins an elite group of brands advertising in the Big Game, including Big Wireless companies.

With chunks. Ugh.

The 30-second commercial, dubbed “Chunky Style Milk,” features the company’s animated “spokesfox” waxing comparative about what’s right and what’s not right. The ad makes the point that drinking chunky style milk is not right, just like paying too much for wireless is not right.

The spot also offers consumers a category-changing deal that enables anyone who thinks they pay too much for wireless to get unlimited talk, text and 8GB of 4G LTE data per month for only $20. And to celebrate the Super Bowl, Mint Mobile is announcing its best deal ever: purchase one month for $20, and get the next two months free. Watch below:

So, not right.

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“It is an incredibly exciting time for Mint Mobile, which has doubled in size every year since we launched,” said Aron North, SVP of Marketing and Creative for Mint Mobile. “Strong customer demand has allowed us to enter the largest marketing stage of the year and share our message that we offer an easy way for customers to save thousands of dollars per year without lapse in quality or coverage of cell service.”

Additionally, Mint Mobile has partnered with two-time Super Bowl champion and NFL Network Analyst Deion Sanders to help spread the word about the brand’s mission to take what’s wrong with wireless bills, and make them right.

As part of its larger Super Bowl campaign, the upstart wireless brand has updated Prime Time’s iconic 1989 Draft Day photo…and upgraded his phone! Mint Mobile is the new and affordable way to get wireless service.

We’re all for brands taking chances and risks during the Super Bowl. And the spot is sure to get noticed on the big game, but we’re still not sure for the right reasons. Will grossing us out make us want to switch wireless carriers? Maybe if they had shown us our real wireless bill!

Source: Mint Mobile