Miller Lite & Jason Witten surprise Dallas football fans

"Delivery guy" Jason Witten toasts with fans

“Delivery guy” Jason Witten toasts with fans

New DDB Chicago
video shows football
legend Jason Witten
trading in his jersey
for a beer
delivery uniform

As a devout Philadelphia Eagles (“Iggles”) fan it really does pain me to write anything positive about that team in Dallas. But DDB Chicago has created a new video for client Miller Lite that tastes great.

To kick off the football season, Milwaukee-based beer brand partnered with former tight end and longstanding Miller Lite fan, Jason Witten, to surprise a group of select diehard Dallas football fans with beer deliveries at their homes.

“Miller Lite believes in celebrating and rewarding fans because not only are we football fans at heart, but we’ve enjoyed almost 30 years as the official beer of Dallas football,” said Anup Shah, Vice President, Miller Family of Brands. “We chose loyal fans who hold true to their love of the game, their team and their beer. When Jason Witten arrived at their door in his Miller Lite gear to surprise them with ice cold beers, the reactions were priceless.”

Directed by Gifted Youth’s Sergio Cilli, the minute-plus online video features Witten surprising Dallas viewing parties with the delivery, hanging with them, drinking with them and even signing autographs on Miller Lite cans. Watch below:

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“This was a perfect way to kick off the season,” said Witten. “For me, it’s always been about the fans. They deserve to be celebrated, so when Miller Lite offered me the chance to surprise some of the most loyal Dallas football fans, I couldn’t turn it down. Plus, I got to enjoy a couple of Miller Lites along the way.”

According to a DDB spokeswoman, although fans knew they were being filmed by Miller Lite, they had no idea that Witten would be arriving at their door, cooler in hand. Highlights of the video include fans’ surprise reactions to Witten’s arrival, a group running a football play with him, and one fan declaring, “oh my gosh, we just drank a Miller Lite with Jason Witten.”

Miller Lite is The Only Beer of the Dallas Cowboys and has been a Sunday staple for football fans for years. With only 96 calories and 3.2 grams of carbs, it is perfect for watching games on football Sunday.

The videos are genuine and bring a real smile to a viewer’s face. Witten comes across as a natural on camera and may have a broadcasting career ahead of him. The video would be a “Reel Ad of the Week,” however I bleed green and I just can’t. But great job, DDB. Great job.

Client – Miller Coors
   Anup Shah, VP Miller Family of Brands
   Sheryl Rosa, Activation Marketing Director
   Caroline Flood, Associate Marketing Manager
   Kirby Nardo, Senior Manager, Marketing Communications

DDB Chicago, Creative Agency
   Ari Weiss, Chief Creative Officer, DDB North America
   John Maxham, Chief Creative Officer, DDB Chicago
   Diane Jackson, Chief Production Officer, DDB Chicago
   Myra Nussbuam, SVP Group Creative Director
   Nick Stoner, Associate Creative Director
   Nick Howard, Associate Creative Director
   Jason Cohen, Copywriter
   Sarah Berkley, Art Director
   Keith Jamerson, Executive Producer
   Adam Battista, Sr. Producer
   Kiska Howell, SVP Group Account Director
   Sara Abadi, Account Director
   Katelyn Ledford, Account Supervisor
   Katie Sullivan, Account Executive
   Patrick O’Rouke, Strategy Director
   Darren Allison, Sr. Strategist
   Nicholas Papaleo, Senior Sound Designer, DDB Audio
   Cameron Aper, Audio Producer, DDB

Gifted Youth, Production Company
   Sergio Cilli, Director
   Anthony Ficalora, Executive Producer
   Dal Wolf, Managing Director

Optimus, Post Production Company
   Mike Berg, Editor
   Jenny Schaye, Edit Assistant
   Tracy Spera, Executive Producer

Olson Engage, PR Agency

Source: DDB, Chicago

Contact Colin Costello at [email protected] or follow him on Twitter @colincostello10.