On Super Bowl Sunday, Americans will consume an extraordinary amount of ultraprocessed food—from chips and soda to candy, fast food, and frozen snacks, making the Big Game one of the most indulgent eating days of the year and a stark reflection of the Standard American Diet.
Against that backdrop, MAHA Action Inc. is using the Super Bowl stage to launch a national public health message, debuting a commercial starring Mike Tyson that urges Americans to “Eat Real Food” and confront the health risks associated with ultraprocessed diets, obesity, and chronic disease—turning football’s biggest night into a call for healthier choices.
Set to air during Super Bowl LX, the ad features Tyson reflecting on deeply personal experiences, including the death of his sister from obesity-related illness and his own struggles with addiction to ultraprocessed food. Framing the message as “the fight of his life,” Tyson contrasts America’s global power with its poor health outcomes, noting that more than 40% of U.S. teens are overweight, 38% are pre-diabetic, and nearly 79% of a child’s diet in the United States is made up of ultraprocessed foods, compared to less than 20% in many peer countries. Watch below:
The spot was directed by Brett Ratner (Melania) and produced for MAHA Center Inc., a non-partisan 501(c)(4) organization aligned with the broader Make America Healthy Again movement. The ad directs viewers to RealFood.gov, a public health website promoting government dietary recommendations centered on nutrient-dense, whole foods.
While MAHA Center operates independently, the campaign aligns with current federal efforts to promote dietary reform, including proposals to prioritize whole foods in SNAP benefits and improve nutrition standards in military and school meal programs. The organization positions the ad as a counterpoint to what it calls the normalization of ultraprocessed foods and added sugars in American diets.
The Super Bowl commercial marks the launch of a broader out-of-home campaign, with “Processed Food Kills” taxi ads featuring Tyson rolling out in major U.S. and Canadian cities, including New York, Los Angeles, Chicago, Miami, and San Francisco. According to MAHA Center, the taxi initiative is projected to generate hundreds of millions of impressions monthly, with media placement supported by Firefly.
As food and beverage advertising once again dominates Super Bowl commercial breaks, the Tyson spot stands out for its confrontational tone and personal storytelling, positioning real food as both a health intervention and a cultural reset.
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