McDonald’s shares fries for National FF Day

2+
McDonalds-Share-the-Love-TSQ (1)

The Reel 360 team loves McDonald’s fries.

Like, really loves.

We are not alone of course. It’s a known fact that people around the world love those crispy, golden potato sticks of joy.

For #NationalFrenchFryDay, which was July 13, McDonald’s, and AOR We Are Unlimited celebrated with a national campaign encouraging consumers to “Share the Love.”

The “Share the Love” work, which was created by We Are Unlimited in partnership with McDonald’s, highlighted the variety of people who love to share McDonald’s fries.

“Every day, millions of different people come together over McDonald’s World Famous Fries—making them one of the most shared foods in the world. This was the inspiration behind the “Share the Love” creative which celebrates the wonderful variety of people who enjoy McDonald’s Fries,” said Mark Mulhern, CEO of We Are Unlimited, told Reel 360.

The campaign, shot by famed editorial photographer Mark Seliger, showcases two different hands forming the iconic golden arches coming together over French Fries.

Check out some of McDonald’s “Share the Love” creative below:

ALSO READ: LA-based Optimist lands Unlimited’s Bazarkaya

Also on #NationalFrenchFryDay, McDonald’s shared the love with Fry fans across the United States by giving a free medium McDonald’s fry with any order on McDelivery with Uber Eats.

Look for this “Reel Ad of the Week” campaign on social, in-restaurant and out of home.

 
Credits
Client: McDonald’s
   Chief Marketing Officer: Morgan Flatley
   Vice President of Marketing, Brand Content and Engagement: Kenny    Mitchell
   Sr. Director, Brand Content: Julie Wenger
   Retail Experience Director: Betsy Zurek
   Social Engagement/Customer Experience Manager: Joe Piaskowy
   Brand & Content Manager: Karen Adland
   Retail Experience Manager: Patrice Devaughn
   Sr. Manager, National Media: Jamie Krinsky
   Manager, Public Relations and Brand Engagement: Trent Stafford
   Productions Operations Manager: Janie Posadas Reyes
   Sr. Manager CRM: Janine Ogren
   Digital Marketing Manager: Omer Navaid

CREATIVE AGENCY: We Are Unlimited
   Chief Creative Officer, DDB North America: Ari Weiss
   Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya
   Managing Director, We Are Unlimited: Chris Loeffler
   Head of Account Management, We Are Unlimited: Melanie Behling
   Head of Social Media Strategy, We Are Unlimited: Lora Stock
   Creative Director, We Are Unlimited: Mark Wegwerth
   Associate Creative Director, We Are Unlimited: Jonathan Pliego
   Associate Creative Director, We Are Unlimited: Sean Collander
   Art Director, We Are Unlimited: Shelby Tamura
   Copywriter, We Are Unlimited: Rachel Dawer
   Account Director, We Are Unlimited: Kate Kerans
   Account Supervisor, We Are Unlimited: Nika Longo
   Account Executive, We Are Unlimited: Chelsea Chamberlain
   Art Producer, We Are Unlimited: Jessica Sokolowski
   Executive Producer, We Are Unlimited: Marianne Newton
   Senior Content Producer, We Are Unlimited: Ross Greenblat
   Project Manager, We Are Unlimited: Lauren Lumsden
   Head of Design, We Are Unlimited: Aya Baeshean
   Senior Designer, We Are Unlimited: Marcus McCoy
   Digital Project Manager, We Are Unlimited: Sarah Fielding
   Creative Director, We Are Unlimited: Jim White
   Copywriter, We Are Unlimited: Patrick Winegar
   Social Publisher, We Are Unlimited: Roma Real
   Sr. Production Business Manager, We Are Unlimited: Ryan Hentsch
   Senior Talent Manager, We Are Unlimited: Michelle Sanchez
   Account Executive, We Are Unlimited: Justin Duchene

PRODUCTION COMPANY: Mark Seliger Photography
   Photographer: Mark Seliger
   Producer: Coco Knudson
   Agent / Executive Producer: Ruth Levy
   Archivist & Post-Production Manager: Rachel Crowe
   Printer / Retoucher: Salvatore Fabbri

EDITORIAL: We Are Unlimited
   Studio Operations Director: Jorie Landfear
   Editor & Videographer: Nicholas Maher
   Facility Producer: Rachel Lee
   Head of Motion Graphics: Chris Guy

MEDIA AGENCY: OMD
   Managing Director: Susanna Earnest
   Director, Social Media: Maura McNulty
   Senior Social Media Strategist: Liz Wendt
   Social Media Supervisor: Kelly Martin
   Supervisor: Max Klindt
   Strategist: Blake Stezskal
   Associate Director, Outdoor Media Group: Joo Han

CUSTOMER ENGAGEMENT AGENCY: The Marketing Store
   SVP, Chief Creative Officer: Jim Eby​
   Art Director, Ryan Smith
   Art Director, Jackie Avellar
   Senior Copywriter: Sarah Davis
   Associate Marketing Operations Manager: Mallory Tannous
   Account Supervisor: Hannah McClelland

DIGITAL MARKETING AGENCY: RAPP
   Creative Director: Kevin Green
   Associate Creative Director: Anna Lee Doughtie
   Associate Director, Experience Planning: Max Braun
   Account Supervisor: Ania Malus-Kitzmann
   Account Supervisor: Kerry Roach
   Director, Project Management: Emily Davis

PR AGENCY: WE Communications
   Account Director: Kristen Thompson
   Account Manager: Madison Cushman
   Senior Account Executive: Abby Smith

Source: We Are Unlimited

 
Contact Colin Costello at colin@reelchicago.com.

2+
BackTalk