Last week, Warner Bros. Discovery unveiled its plans for its streaming HBO Max and Discovery+, which amounted to merging the two services and rebranding them as Max. Now, with the streamer set to debut on May 23, a new campaign has been launched.
The new work exemplifies WBD Chairman and CEO, David Zaslav’s plan to offer a broader range of content intended to attract a larger audience, including everything from scripted dramas to unscripted lifestyle content.
Along with the rebranded service, Warner Bros. Discovery will also debut new programming, including a “Game of Thrones” prequel called A Knight of the Seven Kingdoms: The Hedge Knight and a spinoff of The Big Bang Theory and a Harry Potter TV series.
The campaign features two 40-second spots titled “Feeling” and “It’s Happening,” as well as their condensed 15-second counterparts. Both spots are a montage cut down from the anthem spot, The One To Watch.
Both spots contain a montage of series and movie clips from iconic brands and franchises that subscribers can expect to be able to stream on Max. Watch below:
REELated:
“It’s very rare that you get a chance to have a second first impression,” Pato Spagnoletto, global chief marketing officer, streaming, Warner Bros. Discovery, told Ad Age. “With Max, we are literally creating what this new chapter looks like.”
Max trolls Amazon’s Rings of Power
Anybody who loves Lord of the Rings undoubtedly knows the phrase “One Ring to Rule Them All.” Now the rebranded Max has taken that mantra to a whole new level in an online campaign.
The non-war between HBO’s House of the Dragon and The Lord of the Rings: The Rings of Power seemingly just went to a whole new level of passive aggression.
Online ads posted today show a regal Daenerys Targaryen from HBO’s iconic Game of Thrones on the Iron Throne and the motto: “The One to Watch When You Want to Rule Them All.”
Recently, Warner Bros. Discovery closed a deal with Swedish gaming company, Embracer Group, to create a new series of LOTR films. J.R.R Tolkien’s estate sold the rights to Saul Zaentz in 1968.
The new films will most likely focus on Tolkien’s Third Age (the period of Peter Jackson’s films) instead of Amazon’s The Rings of Power’s Second Age, but shot has now been fired over the Amazon bow.
New Logo Design
The HBO logo is also getting a makeover according to Ad Age. The signature bullseye inside the ‘o’ in HBO can now be spotted in the ‘a’ in Max, which will also be colored a rich blue in contrast to the purple hue of the old logo.
